Homebuilders that advertise with Zillow Group can now get deeper insight into homebuyer preferences and housing supply to figure out where to break ground next.

Homebuilders that advertise with Zillow Group can now get deeper insight into homebuyer preferences and housing supply to figure out where to break ground next.

Housing analysis tools and data have been baked into Zillow Group’s platform for homebuilder advertisers that market listings on Zillow and Trulia.

Drawing on homebuyer search activity, “as well as Zillow Group’s unique economic insights,” the feature allows homebuilders to see data such as how often Zillow users are searching and favoriting certain home types by ZIP code.

“Bringing together economic data with our proprietary user data will help builders better identify new trends and areas to consider when scoping out their new projects,” said Lucy Wohltman, vice president of new construction at Zillow Group, in a statement.

For example, a homebuilder might think twice about building four-bedroom homes in a community if they discover that buyers are overwhelmingly hunting for new two-bedroom homes there, said Zillow Group spokeswoman Emily Heffter.

The tool allows builders to “see how demand stacks up against the existing supply in the market,” she said.

Zillow Group accepts new home listings through direct listing feeds from homebuilders, or if they are represented by a listing broker, through sources of agent-listed properties, such as the multiple listing service (MLS) and direct broker listing feeds.

Real estate agents who exclusively represent a new home but don’t appear on its Zillow Group listing should make the sure the email associated with their Zillow profile is in the listing data sent by the listing feed provider (such as a homebuilder).

To claim their new-home listings, agents may also need to send their listing agreements with homebuilders to Zillow Group.

Email Teke Wiggin.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×