The NYT gives brokers what they want: free, exclusive leads

  • The New York Times is now offering brokers free listing exposure on the real estate section of its website.
  • The NYT will start accepting a listing syndication feed from REBNY.
  • Real estate listings on NYTimes.com only feature listing agents and all leads go back to the listing agent and broker.

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Zillow and realtor.com know it and so does, apparently, the New York Times: Content is king, but when it comes to web traffic, real estate listings are the gold in the royal coffers.