Beyonce’s infamous pregnancy announcements, Taylor Swift’s make-up flowers from Kanye West, sultry stares from Selena Gomez and enough selfies from Kim Kardashian to make a book — what do all of these images have in common? They live on Instagram.

Considering that six in 10 online adults have Instagram accounts, you’ve probably seen at least one of these photos, and it may have shaped the way you perceive Instagram’s purpose.

True, most Instagram users are between the ages of 18-29 years old, but the flashy, visual platform isn’t just for celebrities or millennials.

It’s also grounds for the smart and patient entrepreneur.

And while most real estate agents and brokerages have embraced Facebook, fewer have made the jump to Instagram, which creates an opportunity for those willing to play the long game.

Agents who have made Instagram part of their long-term marketing strategy are standing out and building strong visual brands. And when it comes to building a personal brand, you can’t do much better than TaySwift and Kim K, love ’em or hate ’em.

How can you organically market your brand on Instagram? Try the 20 tips below.

Tips To Organically Market Your Brand On Instagram
Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
The best event in real estate kicks off next week! Tickets are selling quickly.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription