Facebook ads are proving to be extremely beneficial to our real estate clients. They’re highly visual, which gives users the ability to really engage with property listings that are relevant to them.

Facebook ads are proving to be extremely beneficial to our real estate clients. They’re highly visual, which gives users the ability to really engage with property listings that are relevant to them.

If you’re thinking about starting a campaign on Facebook to promote your listing(s), be sure to watch the video above. It walks you through some of the advanced Facebook tactics that we use to drum up leads for brokerages.

Here are the highlights:

1. Only use the best photos you have

Be selective. Don’t add every photo of your listing to a Facebook ad. Your goal is to get a minimum of four beautiful photos in a post before boosting it.

Use an app like Aviary (by Adobe) to edit your photos, and add a bit of pop to your listing.

2. Use lead generation forms

These can be on your website or specific to the ad you’re showing. It’s a great way to generate more interest and capture some information on your audience.

Show off a few of the features of your property, but don’t give everything away all at once; ask people to enter in a minimal amount of their information in exchange for full details.

Don’t use this as an opportunity to spam people. Instead, provide them information on the property they’re interested in.

3. Use a saved audience

If you can advertise to people who are already interested in your brand, you’ll save yourself money and raise your conversion rate. This is what’s so amazing about saved audiences.

You can actually upload your email lists into Facebook and advertise to your entire list. It’s an excellent way to stay in touch with people on multiple channels.

4. Set up a retargeting campaign

Brokerages that don’t run ads to people who’ve visited their website are missing out on some of the lowest hanging fruit.

Setting up and running your first Facebook retargeting campaign might be the best digital advertising decision you make all year.

If you try using just one of these tips, you’ll see an increase in leads and engagement with your Facebook ads, but the really exciting results start to happen when you use these tips simultaneously.

Set up a retargeting pixel on your website, and then try running ads with beautiful photos that take your saved audience to a lead generation form. It’s a winning formula.

Justin Kerby is the founder of Cave Social. You can follow him on Twitter @CaveJustin or connect with him on Facebook

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×