Opendoor will now let any builder sell new homes through its 'trade-up' program

The fast-growing startup says its program replicates the process of selling an old car and buying a new one, but for homes

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Opendoor will extend its home trade-up program beyond its pilot program with Lennar to all builders, the iBuyer announced Wednesday. Customers for this program visit a homebuilder office, find a home from a builder that they want to move into right away or find a lot in progress that’s expected to be ready in a certain timeframe.