How can agents, tech companies and brokerages all move Faster, Better, Together? Learn how this July at Inman Connect San FranciscoBuy your ticket here, and remember that Select members get a $100 discount. Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more.

When you’re starting out from scratch in a new market, sometimes it helps to do everything from scratch, which was Sue “Pinky” Benson’s strategy — or, rather, life situation — when she moved to Naples, Florida, from the rural part of Tampa about three years ago.

“Three years ago in March, we lost our son,” Benson explained. “When you go through that amount of grief, you’re functioning day-to-day, let alone month-to-month. If I had analyzed the market and realized how many agents and offices there are here, I would have been scared. But I was starting over, period.”

She’ll share her story and explain how she did it at Inman Connect San Francisco, July 17 through 20 at the Hilton San Francisco Union Square.

Register now

Benson started working on building a community real estate page, and then a friend suggested creating videos for the community. “That was my strategy: Start figuring out what’s going on in your community,” she said. And that’s exactly what she did. Now, she’s got leads coming in from her website, her phone is ringing, and her Naples empire is solidifying.

For other agents moving to a new market, Benson thinks they should start small and get to know one neighborhood at a time instead of diving in wholesale and feeling overwhelmed as a result.

“Don’t over-analyze the situation,” she advised. “Take it one day at a time; go and do a field trip into a different neighborhood once a week, write down what you like, and the pros and cons, and have something to refer to at a later time. That way, you’re getting to know your community without the pressure of having a buyer with you.”

Hear how Benson built up her business after starting from scratch in a new market at Inman Connect San Francisco this July.

Register now

Thinking of getting your product in front of thousands of real estate professionals at Connect? We can make that happen for you. For sponsorship opportunities please reach out to sales@inman.com for more information.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×