Dear Marketing Mastermind: Developing your brand through content marketing

Creating a brand identity — and communicating it to your market — is vital for outreach and growth

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“Know thyself” is the great philosophical maxim, and it’s the foundation of all great marketing. I reached out to Stacey Cohen for the three questions she answers again and again from clients to help you begin thinking about your brand. Here are her expert insights into personal branding and how it can help you grow your business.