How to cold call the right way in real estate

It’s a skill that can be learned and perfected — when in doubt, focus on the value you are adding for yourself, your business and your future clients with each call

Cold calling is a scary prospect for a lot of people, even for good salespeople who spend a lot of time on the phone. The reason for this is simple: Talking to unsuspecting strangers on the phone sucks. Here’s how to overcome fear and successfully cold call.