Study: 90% of consumers used an agent in 2018

Millennials and Gen-Xers alike flocked to agents in 2018, setting a record high for the 17-year-old REAL Trends Consumer Study

That’s the highest rate of consumers using an agent since the report’s inception in 2001 (when 81 percent of consumers used an agent) and a 5 percentage point increase from the last REAL Trends consumer study in 2014 (85 percent).