Redefy, a flat-fee brokerage that charges homeowners $3,500 to sell online, has announced plans to go public.

The real estate company has entered into a definitive share exchange agreement with Mister Goody, a publicly traded management consulting firm. In order to become full Mr. Goody subsidiaries by the second quarter of 2019 Redefy will need to secure no less than $1.5 million in financing.

“We believe that with access to public capital markets, Redefy can more effectively continue to grow and become the national leader in the technology-enabled, flat-fee, full-service real estate space,” said Chris Rediger, chief executive officer of Redefy Holdings, in a prepared statement.

Once the transaction is complete, Mr. Goody will be renamed. The new public company will also have 14,909,467 common shares, or 15,485,470 shares on a fully diluted basis.

Rediger will continue to lead the new company as the CEO while the board of directors will include Jim Albertelli and Joel Arberman.

Since launching in 2011, the Denver-based brokerage has been capitalizing on technology to transform the home-sale process. Over the past two years, several real estate companies have either gone public or announced their plans to do so in the future.

Email Veronika Bondarenko

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×