10 tips for snagging a buyer (and tons of leads) at your next open house

It might seem like we host these events for our sellers’ sake, but when done at a high level with consistent attention to detail, they serve our businesses too

Open houses have long been seen by sellers as an activity crucial to selling their homes, and agents believe just as fervently that open houses are tools for developing buyer leads. Here’s how to host these events the right way so that they serve both functions equally well.