Broker sues Sotheby's rival for 'cybersquatting,' use of name

'Honestly, it was heart-wrenching,' Las Vegas broker associate Gavin Ernstone told Inman. 'There’s nothing really more personal than your own name.'

If you’ve got a name that’s synonymous with your business, it might be a good idea to buy it as a domain name — if only to keep it away from your rivals.