More and more so-called iBuyers are popping up everywhere. Even some independent brokerages are getting in on the game. Find out how two brokers are incorporating iBuyers into their businesses straight from the Inman Connect Las Vegas stage.

More and more companies that use technology to quickly buy and sell homes — so-called iBuyers — are popping up everywhere.

Even some independent brokerages are getting in on the game. They’re using software and investor networks to deliver bids from cash buyers for homes. They might then present those offers alongside the option to list a home on the open market.

But it might be difficult for them to serve up offers that are competitive with those from OpendoorZillow Offers and other big iBuyers — unless the brokerages are getting their cash offers from those very companies.

Tru Realty is one brokerage with an iBuyer arm. The division now uses 12 callers to make 40,000 calls a week, Tru Realty CEO Sarah Kirsch Richardson said at Inman Connect Las Vegas.

Only a tiny proportion of those — 30 to 50 a month — turn into deals. In those cases, Tru Realty will either buy the homes itself or arrange for their sale to a buyer in Tru Realty’s investor network.

In Dallas, JP & Associates Realtors is another brokerage that’s concocted an iBuyer service. Through a partnership with Offerai, an offer-request platform that JP & Associates Realtors has invested in, the firm can seek out cash offers from a network of investors and other buyers, said the brokerage’s founder, JP Piccinini, during the Connect panel.

The program empowers the firm’s agents to offer the option to list on the open market or to sell to a cash buyer at a discount.

For more on the ins and outs of how these programs work for indies, read the live session article or watch the full video above.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.

Email Inman

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×