Coldwell Banker in pole position? CBx Seller Leads sees big 1st-year growth

Coldwell Banker's CBx Seller Leads product, part of its CBx Technology Suite, has seen 12-month adoption rate of 74% among its affiliates. The oldest franchised brand is making a case for pole position in industry's technology race

Coldwell Banker’s CBx Seller Leads, a free lead service for affiliated companies, has seen a 74 percent adoption rate in its first 12 months. The “machine learning” software helps convert leads into listings at three times the market rate, according to the company.