With iBuying, Zillow must move to a low-margin model that targets “mindbogglingly larger” market than advertising, CEO Rich Barton proclaims in new interview. ICNY 2020 ICNY2020. Real estate's premier event. Show Comments Hide Comments Comments Sign up for Inman’s Morning Headlines What you need to know to start your day with all the latest industry developments Sign me up Success! Thank you for subscribing to Morning Headlines. Read Next Zillow Offers is live in Sacramento Zillow Offers expands Texas presence with 2 new markets Zillow is partnering with homebuilders across the US IBM sues Zillow over multiple charges of patent infringement More in Technology For Compass, 2019 was about tech Move over Phoenix, Los Angeles is latest battleground for real estate tech PhotoPerfect app has some highlights and some low points Inman News quiz: Think you're on top of the week's biggest stories?