As the CEO of an international luxury real estate auction firm, Laura Brady has her finger on the pulse of the industry. In this podcast, she shares how the market is shifting and adjusting today — plus the ins and outs of the auction process.

In this podcast, Byron Lazine and Laura Brady, founder and CEO of Concierge Auctions, sit down to discuss how she kick-started her company and how it evolved into the fast-growing international luxury real estate auction firm that it is today.

Brady’s success has been noted by numerous publications the likes of CNBC Money, Bloomberg, the Today Show, the Wall Street Journal and the New York Times, to name a few. What’s more, for the past three years, she also made Inman’s list of “100 most influential people in real estate.”

Before launching her company, Brady worked as a luxury real estate agent along with Chad Roffers, who’s now the co-founder and chairman of Concierge Auctions. “We knew ahead of [2008] that there was some sort of pending market downturn that was coming,” she said in the podcast. “We just didn’t know the extent of it.” That’s when she started looking into auction as a way to help sellers create more a time-certain sale.

Since no other auction firm was approaching the market quite like Brady thought was possible, she decided to take that step and start Concierge Auctions with Roffers. Since then, it has sold close-to $2.5 billion in properties across 40 U.S. states and 29 countries, serving a roster of clients looking at high-end houses across the world.

Given today’s COVID-19 landscape, Lazine asked how the current situation is affecting the luxury market, and what changes Brady might be expecting going into the future.

“There will likely be a number of months where we’ll see some pent-up demand and some prices being similar to what they had been pre-COVID,” she said. “However, I then feel like there’s going to be an increase in inventory with homes being listed by virtue of how much change is going on in everyone’s lifestyle right now. It’s going to cause them to want to transact their homes in different ways.” 

Lazine and Brady also talked about how the pandemic will likely influence the different types of properties buyers will be drawn to. (Think: houses boasting lots of room to roam, vast, open fields and self-sustaining elements.) Moreover, Brady discussed the kinds of shifts she’s been seeing in clientele as well as the way business is conducted in today’s world.

The conversation also pivoted to Brady breaking down the auction process — from how Concierge Auctions curates a list of properties to take on, down to how bidding works — and sharing advice for agents eager to get on her radar.

After 25 years, Inman Connect is coming to you. We’re transcending our legendary events in a live digital event, Inman Connect Now. Get ready for the top industry leaders plotting the path forward, new business ideas and opportunities, networking like you’ve never imagined it, and tons of exciting new magic, all straight to you. It’s all part of an epic new Inman experience, Connect Now, June 2-4, 2020. Click here to save your seat.

Byron Lazine
Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription