On August 17-18, the virtual event will feature general sessions, lounges, a vendor market place and more.

RE/MAX announced Thursday that it’s annual Broker Owner Conference (BOC), the company’s second-biggest in-person event, is going fully virtual. And for the first time in company history, the event, which takes place August 17-18, will be open to the massive franchise network’s global audience.

Pam Harris | Photo credit: RE/MAX

“Our brokers and owners come to the BOC to sharpen their business acumen and discover the latest in RE/MAX technology, training and marketing tools,” Pam Harris, RE/MAX’s senior vice president, customer experience, said in a statement.

“We’re hard at work to seamlessly transition the same world-class experience our attendees have come to expect to an online environment,” Harris added. “Expanding the event for international attendees this year will help us bring that high energy our events are known for to a larger group of brokers and owners across the world.”

The event will include a vendor marketplace, networking meetings, educational sessions, an opening general session and notable speakers. The general session will be a livestreamed event that will be immediately on-demand after it ends. At last year’s event in Chicago, RE/MAX unveiled its booj-powered platform for the first time.

All of the sessions will be available on-demand for users, which allow the event to reach global audiences. While those in the United States will be encouraged to attend the events at the actual time they are happening, it will allow them to view multiple sessions.

“People can watch it at any time it fits in their schedule,” Harris told Inman.

“The on-demand feature is something that I think is really great,” Harris added. “Having five breakouts at a time, I’ll go to one live but then I can go back and watch the other ones that I may have missed on my own time.”

The entire event will take place on the Intrado platform, a dynamic virtual environment that will aim to mimic what it’s like to be onsite at the conference. Approximating that environment will specifically be one of the tasks ahead for Harris and her team.

“We didn’t just want to offer a Zoom experience, we wanted them to really feel like they were a part of a two-day BOC,” Harris said. 

To re-create that experience, RE/MAX will have roughly a dozen virtual lounge areas where attendees can chat with one another. Rooms can be reserved for specific reasons — like a room for luxury brokers, or commercial brokers or only the top 100 brokers — and there will be a lobby bar lounge open to all.

“RE/MAX is known for our social events,” Harris said. “We like to be with each other and talk to each other. [We’ll] really be able to have a two-day experience that’s not just like, ‘Oh I’m going to sit in a meeting room and have a conversation.’”

The vendor marketplace will be fully customizable to each vendor, where real estate companies can chat with attendees, show them videos, hand out virtual fliers or connect their social media accounts.

RE/MAX is the latest real estate company to lean into virtual technology for a major event.

EXp Realty, already a virtual cloud-based real estate brokerage, held its first virtual eXp Shareholder Summit general session last week, with more than 9,500 attendees.

On Monday, Compass hosted a virtual, all-hands meeting for its nearly 20,000-agent strong community.

Inman is even launching its own virtual event, Connect Now, which is a three-day, fully digital event featuring some of the industry’s biggest leaders.

Email Patrick Kearns

Adam Contos | RE/MAX
Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×