We want to help you make more money — right now. All month, go Back to Basics with Inman as real estate pros share what’s working now and how they’re setting up to profit in a post-pandemic world. Get full access to the series for 50 percent off here.
Amid all of the ups and downs that were 2020, real estate kept humming for what turned out to be a career high for many in the industry. This month, we’re focused on what’s working in the field and how agents have adapted to do deals hand over fist while leaning on the basics that form the foundation of the real estate business.
Here are the top Back to Basics stories we’ve published this April. All told, it’s a recipe to make more money.
Today’s tight inventory environment means that agents can’t afford not to win a listing. Here are nine mistakes agents commonly make and how to avoid them.
If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate.
There’s tons of training that addresses diligent follow-up and frequent outreach. What’s far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the phone.
There’s no better time to showcase your listing than spring. With these tips, you’ll be the expert your clients need to sell their home in this fast-paced market and get them top dollar for their sale.
Being persistent, using the tools that work for you and staying personable are just some of the key moves that agents told Inman help them to bring back leads that have gone cold.
Confidence is an important aspect of becoming a successful real estate agent. Luckily, it’s a skill that can be learned and sharpened. Here are a few powerful (and effective) ways agents can boost their self-confidence.
What differentiates a rookie from a top-notch, seasoned pro, you ask? Well, it starts with an in-depth knowledge of the market and a knack for accurately gauging property values. Here’s how you can hone that skill and set yourself up for long-term success.
From keeping a vigilant eye on your market to knowing when to opt out of a war altogether, here are the essential tips you need to conquer the bidding war.
There’s no doubt that the art of persuasion has a critical place in real estate sales. Here’s what agents can learn from bestselling author Daniel Pink’s MasterClass on sales and persuasion.
Rising levels of homelessness have increased the incidents of unlawful access to homes on the market. Here are a few key steps to respond to unauthorized entry and preventative measures to ensure it does not happen in the first place.
Buyers and sellers
With home prices across the nation rising sky-high, more buyers are wondering if paying so much is the right thing to do. “Morning after” jitters are causing many to reconsider their purchase. Here’s how to combat getting that post-contract cancelation call from your buyers.
Multiple offers, super-low inventory, skyrocketing values and lots of competition from cash buyers have made the current real estate climate both a blessing and a curse. Through that, a few real estate concepts were put to the test. Here’s what lasted.
The extreme lack of inventory has agents in total panic mode. On top of their day-to-day roles, agents now more than ever also have to be friends, counselors and confidants. Here’s how to manage the stress of it all.
What makes a house really stand out? Curb appeal is one part of the formula, but there are other factors that come into play. Learn about finding and selling desirable homes — and how to make listings more attractive to buyers.
By setting expectations early, agents can put their clients in a better position and educate them on the often frustrating marketplace so they can make quick, sound decisions. Here’s how.
To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself.
Marketing your brand in today’s world is continuously evolving and has become more dynamic than ever. Here are a few strategies and tactics to keep in mind as you move through 2021.
Creating fresh and unique content is not easy, and it can be quite time-consuming. Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they’re looking for.
Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should.
As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you’ll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you’ll need — from basic to pro.
A constant presence in major media outlets is a valuable way to promote and grow your real estate business on all levels. Here’s how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team.
A year after launching his TikTok account, GZB Realty broker and managing director Alexander Zakharin now generates 80 percent of his business using the youth-oriented app.
From failing to regularly back-up your data to taking product recommendations from the wrong person, here are a few common mistakes you might be making when it comes to the technology that powers your business — and how to fix them.
Building a real estate business is tough. As you start to gain traction and new levels of success, your problems just intensify. Here are my top five tips for pushing through when times get tough.
Time-blocking is standard real estate productivity advice, but here’s the thing: It doesn’t work. Here’s a better approach to time management that’ll help you stick to your priorities and knock out those dollar-producing activities.
Every spring, we dive into the same tradition — clearing out the old and organizing the new. If you’re ready to dust the cobwebs off your business and reorganize your work life for the better, here are a few tips to get you started.
When the economy is strong and confidence is high, people become idle and get too comfortable. When a crisis hits, they leap into panic mode. That’s why, to prepare for any future uncertainty, team leaders have to take these important steps now.
Whether you’re a newly minted agent or an experienced pro, business planning can be a challenging task. But there’s a simple-to-follow approach that’ll help you create a timeless plan for your business — and it starts by answering these key questions.
Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business.
Being a real estate agent is much more like operating your own business than working any other regular job. There’s a huge learning curve, and it can often feel overwhelming. That’s why, if you’re a newbie, you have to be prepared. Here’s what to expect.
Time-blocking is an incredible tool for real estate agents, especially those just getting into the industry. This practice encourages you to spend time on the items that have the most impact and ensures you are working at maximum productivity. Here’s how to get started.
As a real estate pro, it’s your job to help clients pinpoint what they want and then help them find it. If you’re a newly minted agent, here’s what you should be doing throughout your clients’ homebuying journey.
How you respond to clients matters. When you can answer their questions with confidence and clarity, they will put their trust in you and your team to do the best job possible. Here are a few common questions clients will — at one point or another — ask you.
If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Here’s how to do that.
Team leaders invest an immense amount of time, energy and resources into their team members, and inevitably, some will fail. Here’s how to recognize why some teammates fail and address the issues head-on.
The strongest influence on an organization’s culture will unquestionably be the leader’s motives, intent, character, style, personality and passion. Here’s why it’s important to foster a first-rate business culture — and how to do it.
Most team leaders think they know their numbers, but the reality is that we’re not as clear on them as we think we are. We have a general idea, but that’s not good enough. Here are the numbers you really need to pay attention to and why they’re so critical.
Is your brokerage there to support your goals, growth and success in real estate? If not, then perhaps it’s time to move on and look for a different place to house your team. Here are a few signs to look for when making that decision.
Whether you have a large team or are just starting to build your first, there are fundamental principles worth knowing. The basics are the basics for a reason. They work. Here are 10 team-building basics that every leader should know.
Shareable home improvement
Laundry machines come in many sizes and models. Each of them has its pros and cons — as well as space and installation requirements. Here are a few essential things real estate agents should know about washing machines.
Pet odors can be extremely off-putting to some buyers and require a little extra elbow grease to get rid of. Here are a few tricks to get that stinky smell out of your new listings.
Plumbing issues can cause so many headaches for buyers, sellers and their agents. If you’re a real estate pro, knowing a few simple tips and having an understanding of these problems can help put your and your clients’ minds at ease.
One of the most common household appliances, the clothes dryer, can also be one of the most problematic for homebuyers. That’s why it’s important for agents to be fluent in the pros and cons of common household appliances when discussing housing options with clients.
- WATCH: Back to Basics 101 — Own your day
- WATCH: Back to Basics 101 — Get back to blogging
- WATCH: Back to Basics 101 — Know your data
- WATCH: Back to Basics 101 — Have more conversations
- WATCH: Back to Basics 101 — Dial to increase your inventory
- WATCH: Back to Basics 101 — Take some time off
- WATCH: Back to Basics 101 — Focus on relationship-building
- WATCH: Back To Basics 101 — Send handwritten notes to homeowners
For all the rest of Inman’s Back to Basics stories, click here.