Kick off the fall with Marketing and Branding Month at Inman. We’re going deep on agent branding and best practices for spending with Zillow, realtor.com and more. Top marketing executives drop by to share their newest tactics, too. It’s all you need to take your branding and marketing game to the next level.

Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

With the year edging into fall, a lot of real estate professionals are taking the time to rethink how they’ll do things in 2022. They’re revisiting their goals and yearly objectives. They’re reviewing their past performance and figuring out how to do better. One aspect that every agent should always be updating? Marketing.

Driven by social media and tech, the field is ever-changing, and smart agents understand the value of staying in the know and getting up to speed with changes.

So, this week, we’re asking our readers: What new strategies are you introducing to your marketing plan next year? Whether it’s looking into the future or going back to the basics, we want to know what you’re adding, fine-tuning or completely changing.

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