LeadSpark offers real estate agents fully managed Facebook lead-generation campaigns and live follow-up for up to six months.
Kick off the fall with Marketing and Branding Month at Inman. We’re going deep on agent branding and best practices for spending with Zillow, realtor.com and more. Top marketing executives drop by to share their newest tactics, too. It’s all you need to take your branding and marketing game to the next level.
LeadSpark is a full-service lead generation service for real estate agents.
Ideal for: Individual agents, teams and brokerages
Top selling points:
- Fully managed Facebook campaigns
- Included CRM
- Human lead follow-up teams
- $120 per lead
- No-long term contracts
As with all provided lead services, agents will need to continually monitor the quality of the lead with their budget to ensure ROI.
What you should know
I don’t need to argue the merits of Facebook as a lead source for real estate agents. If used correctly, it’s highly effective. Like all advertising mediums, it requires a commitment to regularity and spending. A mere $50/month won’t get you much.
LeadSpark promises to do its absolute best for you according to what you can spend. You’ll be better off giving them something decent to work with, though.
The company doesn’t use its own simplified interface to create and run campaigns, as many in this space do.
Instead, its team of professionals digs deep into the Facebook Ad Manager to leverage all its features and convoluted user experience on your behalf. This service is valuable in itself, as Facebook’s admin tools aren’t super user-friendly and no doubt lead people to avoid advertising altogether.
LeadSpark also handles all of your creative, which is what the company told me is its differentiator. I always encourage hiring professional writers for your marketing, and in that respect, LeadSpark also functions as an agency.
Its team of U.S.-based, inside/internet sales assistants (ISAs) handle all follow-up phone calls, voicemail drops, texts and emails. They stay consistent, according to the company, starting within two minutes after initial action on the part of the lead and working them for at least six months.
LeadSpark states it has between 10-30 percent live transfer rate from ISA to agent.
Clients can use the included CRM, which I looked at for only a couple of minutes, to monitor campaign and lead activity, take over conversations and edit and manage all of their outreach.
Not a fan of what LeadSpark offers? In that case, lead data can be manually input into your existing CRM. However, the company did not address how LeadSpark’s follow-up campaigns overlap with what your CRM already offers, and that would be my first question for them.
In terms of lead quality, LeadSpark only interacts with individuals who:
- Express a timeline for buying
- A budget
- A location
- Have been or are in the process of being pre-approved for a mortgage
Getting this information obviously hinges on the ISA speaking to the person. Today, a lead company being able to reach a buyer or seller lead on the phone is actually a pretty good sign.
LeadSpark also offers an ancillary “Success Coaching Package” to help clients with follow-up strategies and so forth.
I suppose it’s nice to have all of these services assembled and outsourced for you. Naturally, Facebook campaigns need additional marketing support, such as direct mail, general branding campaigns, local events and the like. Thus, partition your ad budget accordingly.
LeadSpark launched in February of 2021, so it’s relatively new to the biz. Don’t let that dissuade you — there is potential in its model. It’s not a new concept or in any way innovative, but if you find their customer service and ad creative superior, then it’s a company to consider.
And not having to sign a long-term contract is always a plus for the agents watching their ROI.
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.
Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.