ActiveRain's Stories

If prospective buyers can't picture living in a particular home, they'll walk away
Nov 22
The key is to satisfy your target market's needs in a way your competitors do not
Nov 19
If your words fail to paint a mental picture, you're doing it all wrong
Nov 15
If contacts don't know you're in real estate, you're missing a huge opportunity
Nov 8

The average consumer has more real estate information available to them today than most agents had just 10 years ago. They get listings from sites such as Trulia or Zillow, online tax records in many states, and even “sold” statistics.  Moreover, between bloggers and professional writers, many communities are so well-documented that buyers can feel at home, even from thousands of miles away.

Nov 5