Bernice Ross

Contributor

Bernice L. Ross, Ph.D. and CEO, www.RealEstateCoach.com Nationally syndicated columnist, author, speaker, and consultant, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. During her ten... Read more

Bernice L. Ross, Ph.D. and CEO, www.RealEstateCoach.com Nationally syndicated columnist, author, speaker, and consultant, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. During her tenure as Executive Director of Training for the 4,000-agent Jon Douglas Company, they had the highest production per agent in the United States. With over 1,000 published articles to her credit and four real estate books, Inman News called Bernice “America’s top real estate coach.” Hear Bernice weekly on Inman Real Estate Radio as she interviews the industry’s top leaders and innovators. Bernice’s latest book, The PQ Factor: Stop Resisting and Start Persisting, is scheduled to be released in early 2017.

Bernice's Stories

Buyer's market difficult for real estate agents

Part 1: Prospering in up, down markets

Apr 9

Real estate coaching builds top producer

Underdog agent masters fundamentals, achieves multimillion-dollar success

Apr 2

Real estate agents capitalize on competitor flaws

Staying ahead of lead generation cos.

Mar 26

Boob tube captures real estate leads

So you want to be a star? Part 2: Creating cable advertising that works

Mar 19

Real estate ads thrive on cable TV

So you want to be a star? Part 1: Targeting your market audience

Mar 12

Full-service discounter puts squeeze on commissions

Defending Your Commission Part 5: Can traditional brokers outfox Foxtons?

Mar 5

FSBO listings sink in buyer's market

Defending Your Commission Part 4: 'Blended models' survive with strong Web presence

Feb 27

Full service justifies full commission

Defending Your Commission Part 3: More agent strategies for earning a full 6%

Feb 20

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