Bernice Ross

Contributor

Bernice L. Ross, Ph.D. and CEO, www.RealEstateCoach.com Nationally syndicated columnist, author, speaker, and consultant, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. During her ten... Read more

Bernice L. Ross, Ph.D. and CEO, www.RealEstateCoach.com Nationally syndicated columnist, author, speaker, and consultant, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. During her tenure as Executive Director of Training for the 4,000-agent Jon Douglas Company, they had the highest production per agent in the United States. With over 1,000 published articles to her credit and four real estate books, Inman News called Bernice “America’s top real estate coach.” Hear Bernice weekly on Inman Real Estate Radio as she interviews the industry’s top leaders and innovators. Bernice’s latest book, The PQ Factor: Stop Resisting and Start Persisting, is scheduled to be released in early 2017.

Bernice's Stories

Full-service discounter puts squeeze on commissions

Defending Your Commission Part 5: Can traditional brokers outfox Foxtons?

Mar 5

FSBO listings sink in buyer's market

Defending Your Commission Part 4: 'Blended models' survive with strong Web presence

Feb 27

Full service justifies full commission

Defending Your Commission Part 3: More agent strategies for earning a full 6%

Feb 20

Discounters: Stay away from my leads!

Defending Your Commission Part 2: The 'Menu of Services' approach

Feb 13

Waging war against real estate's discounters

Defending Your Commission Part 1: Agents from your office who cut commissions

Feb 6

Lessons from America's most famous real estate

White House contains secrets to real estate success

Jan 30

Daily business planning ensures agent success

'Get ahead' by visiting competitors' Web sites, tightening up listing presentation

Jan 23

Real estate's business planning 'secret'

5 areas that directly impact your bottom line

Jan 16

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