Brad's Stories

Of the two, the winner will be the company that best manages the consumer experience — and Zillow has a head start
Apr 8
Powerful algorithms will not remove the emotions of buying or owning. But other factors will be a click away and demystify the process
Apr 1
Buying and selling a home is maddening, it's opaque, arcane, tedious, protracted and unnecessarily complicated
Mar 22
An exclusive gathering of real estate’s most influential leaders coming together to explore the industry’s defining issues and build a blueprint for the future
Mar 14
Companies today must be fortified with transformative leaders — not executives who hold onto the past, peddling fear and resisting change
Mar 4
With Rich Barton as new CEO, the company is scrambling to regroup, reinvent and reassert its dominance over plucky upstarts
Feb 26
The Keller Williams CEO believes he can introduce radical new technology while keeping his agents comfortable — but fierce competition may prove him wrong
Feb 21
Companies are building platforms to stay relevant in the digital age. But can they succeed?
Jan 21