Byron's Stories

Opinion
Tom Ferry on buyers, branding, brokerage: The Real Word
This week: Byron Lazine and Nicole White are joined by special guest Tom Ferry offering insights on marketing to millennials and expanding your brokerage's end-to-end capabilities
Apr 4
Opinion
What time is most popular for home searches? The Real Word
This week: Byron Lazine and Nicole White offer insights on a 'savagely unhealthy' housing market, longer homeownership tenures and the most popular time to search for homes
Mar 28
Opinion
The new bill that could destroy homeownership: The Real Word
This week: Byron Lazine and Nicole White offer insights on a new California bill to tax flippers, a new NAR report on home values, and Walmart's new mortgage partnership
Mar 18
Opinion
Is this the end of real estate love letters? The Real Word
This week: Byron Lazine and Nicole White offer insights on an Oregon judge's buyer love letter decision, a boom in new real estate agents, and name Christy Murdock as Marketeer of the Week
Mar 11
Opinion
Is the housing market crashing? The Real Word
This week: Byron Lazine and Nicole White offer insights on NAR's pending-home-sale stats, discuss the Russian invasion of Ukraine and name Tom Toole Marketeer of the Week
Mar 3
Opinion
Are we in a real estate bubble? The Real Word
This week: Byron Lazine and Nicole White examine Gary Keller's opening remarks for hints of a bubble, 'The Wall Street Journal' for stock tips and 'South Park' for the lulz
Feb 25
Opinion
Zillow's plan to double agent business by 2025: The Real Word
This week: Byron Lazine and Nicole White weigh in on Zillow's 3.0 strategy, home value predictions for 2022 and Rocket Mortgage's Super Bowl collab with Barbie
Feb 18
Opinion
How much will the housing market slow in 2022? The Real Word
This week: Byron Lazine and Nicole White weigh in on the state of the housing market, homebuyer perceptions, and feuds between real estate agents and the metaverse
Feb 10