Carl's Stories

Opinion
How to manage buyer expectations in a shifting market
Focus on 'needs' versus 'wants,' and help clients to see the bigger financial picture
Nov 1
Fright and flight: 5 issues that'll spook potential buyers
Homeshoppers will likely run for the hills if they see these potential problems
Oct 30
5 outdated seller beliefs agents should debunk
The success of HGTV and the plethora of online information has shifted the ground rules of real estate sales
Jun 16
5 ways California wildfires will change the face of real estate
These natural disasters are ultimately reshaping the future of our industry
Nov 30
Are your sellers ready for a buyer's market?
10 tips for guiding sellers through the choppy waters of a market correction
Sep 19
Opinion
You have 10 seconds to sell your listing: How to make them count
Potential buyers make snap decisions while skimming listings on their smartphone
Apr 9
Opinion
Don't kill your credibility in real estate with a lowball listing price
Fake price tags might drive interest to a property, but the tactic isn't good for your (or the industry's) reputation
Jan 5
Opinion
How far are sellers going to investigate potential buyers?
Confronted with similar multiple offers, sellers want more than just an awesome price and great terms
Nov 28