Gahlord Dewald, Author at Inman | Page 3 of 29

Gahlord Dewald

Contributor

Gahlord Dewald is a data-driven Web strategist focusing on platform-agnostic tools and techniques that allow his clients to optimize their conversion funnels through ongoing activities across the stages of the consumer life-cycle model. More simpl... Read more

Gahlord Dewald is a data-driven Web strategist focusing on platform-agnostic tools and techniques that allow his clients to optimize their conversion funnels through ongoing activities across the stages of the consumer life-cycle model. More simply stated: Gahlord observes what people do online using Web analytics packages. You know, bounce rate and page views and that sort of thing. He's done a lot of work mapping those numbers to business objectives like "generate more leads" or "sell more things" or "help people understand this better." So he takes those numbers and identifies what tools and techniques could be used to make things better. Though he loves to travel, you're most likely to find him in Burlington, Vt. His company, Thoughtfaucet, helps organizations make things people like. Follow him on Twitter: @gahlord.

Gahlord's Stories

Tell search engines where to find the original listing

Using 'canonical' tag could help relieve tension between aggregators and listing agents

Apr 2

Time to tell Google who owns the listing

Implementing author tags would be good for all industry participants

Mar 27

Time to bring 'quantified self' technology into the workplace

Identify which activities help achieve business goals, and which are time sucks

Mar 20

How has innovation in real estate benefited consumers?

Understanding what clients value can help set priorities

Mar 13

What 'distributed everything' means for real estate

Be prepared for changes when goods and services are produced closer to home

Mar 8

What's your social network really worth?

Extend your reach by knowing and growing network value

Feb 27

How to talk about IDX

Best solution will depend on platform, price and MLS

Feb 21

Your paperless office may soon be printing plastic

Only time will tell if 3-D printing has real estate applications

Feb 11

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