What differentiates effective, successful agents from those who aren't seeing results? According to broker and new Inman contributor Joseph Santini, it's the willingness to lead-gen consistently
If social media, direct mail and networking aren’t yielding enough leads, try these simple, inexpensive strategies from author and coach Darryl Davis
This week, Sue 'Pinky' Benson explains why you should be posting about personal stuff on Instagram and how it benefits your audience, and ultimately, your business
Burned out and bummed out is no way to start the new year. Try these plush gentle prospecting techniques from Rachael Hite to shift out of the grind and find some peace of mind
Post-pandemic real estate isn’t easy, according to Florida team leader Marcus Larrea. Here’s how to make sure you’re capturing as much business as possible
If a recession comes, writes Jimmy Burgess, keep in mind that it is not just a time of challenges but also of opportunities. Here he lays out ways to lead gen and lead nurture now
Opinion
After spending years as a faithful cold caller, find out why Realtor Jonathan Pressman decided the return on investment was no longer worthwhile
NAR’s 2023 Profile of Home Buyers and Sellers has just been released and it’s packed with insights that can help you take your business to the next level in 2024
Bernice Ross talks to long-time Bay Area broker-owner and trainer Jerry Kidd about how to integrate so-called old-fashioned marketing methods into a winning formula for growth
Jimmy Burgess shares this step-by-step program to help you make the most of your sphere of influence and incoming leads so that you have a never-ending supply of real estate clients
According to team leader and new Inman contributor Sarah Bennett, video marketing provides tremendous return on investment when you follow these strategies
This week, Sue 'Pinky' Benson explains the difference between Instagram's Reels and Stories
How can you level up your marketing with high-value offerings? Here’s Keller Williams VP and bestselling author Jay Papasan’s list of value adds that your sphere won’t soon forget
Opinion
Whether you're just getting started or have been at it for a while, you already know that finding potential clients is critical. Here are 13 tips to build and nurture your client base
Opinion
If the 80-20 principle is correct, it’s critical to make sure that you’re focused on what matters and delegate the rest. But agents have taken this too far, writes broker Nick Schlekeway
Whether you're hosting or sponsoring, trunk-or-treat events are a great way to give back to your community while promoting your business this Halloween, writes coach Darryl Davis
