How accessible is your business for people with disabilities?
Don't let your office, your team or your website be a barrier to someone with disabilities, Rachael Hite writes. Accessible design benefits everyone
by Rachael Hite Apr 17
Zillow launches 'Home Just Got Real' ad campaign
The new advertising campaign highlights the struggles homebuyers face while trying to find the perfect home. The ads will run throughout the 2nd and 3rd quarters of the year
by Marian McPherson Apr 16
AJ Canaria Creative Services joins LeadingRE Solutions Group
Photographer responsible for capturing some of the industry's most notable events and people is now part of LeadingRE's global partner list
by Craig C. Rowe Apr 15
Agents feel the pain as BoomTown outage extends into another week
Since April 10, brokerage websites across the country have been dark as BoomTown scrambles to resolve service disruptions. The outage has already impacted the bottom line, agents told Inman
by Taylor Anderson Apr 15
Ditch generic marketing: Convey your value with storytelling
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
by Teresa Boardman Apr 15
30 listing lead generation ideas for a post-NAR settlement market
If you want to build the listing side of your business in the wake of the NAR settlement, Jimmy Burgess has 30 practical, actionable, doable strategies tailor-made for this moment
by Jimmy Burgess Apr 11
3 advantages of tailoring your marketing strategy to niche buyers
When you think about who you’re speaking to and what they want to hear, The Agency's Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI
by Rainy Hake Austin Apr 11
The 'Chick-fil-A on Sunday' ChatGPT listing presentation plan
Follow this step-by-step listing presentation blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed
by Jimmy Burgess Mar 29
Outdo the competition with this ultimate SEO guide
In the first of her 2-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization
by Marci James Mar 22
Realtor.com announces the 'Best Day to Sell' for 2024
Stronger buyer demand, higher listing prices and faster list-to-sale timelines have made the week of April 14 'the best time to sell,' according to Realtor.com
by Marian McPherson Mar 21
NAR's $418M settlement throws a wrench at the MLS. So now what?
If the proposed settlement is approved, multiple listing services will be forced to nix the buyer commission field by July. Now is the time to prepare, writes author and trainer Bernice Ross
by Bernice Ross Mar 19
Video automation suite Roomvu lands at LeadingRE, Realty ONE
Roomvu provides ready-made topical content themes and short-form messaging tactics to help users integrate digestible, shareable video into more expansive marketing plans
by Craig C. Rowe Mar 18
Over 60% of agents have been recruited so far this year: Intel
Most agents say they've heard from competitor brokerages in recent weeks. Intel examines what's on their mind as they decide whether to stay — or bolt
by Chris LeBarton Mar 18
Top 11 marketing strategies that'll help you spring into action
As the seasons change, coach Darryl Davis writes, it's time to freshen up your marketing and breathe new life into your connection with your sphere of influence
by Darryl Davis Mar 16
Protect yourself from a TikTok ban: Diversify your social media
Opinion
Diversifying your social media is essential amid TikTok's uncertain future. Jessi Healey explains how to expand and safeguard your online presence
by Jessi Healey Mar 15
Listing Lesson: Revering and marketing an iconic guest ranch
Learn how Jackson Hole, Wyoming, luxury broker Latham Jenkins put together a marketing narrative that achieved extraordinary results
by Latham Jenkins Mar 15