Special Report: Which real estate transaction tools work best?
Agents and brokers have no doubt that transaction tools have made their lives more efficient and that technology has enabled them to do more deals. However, they still have a long wish list of how the transaction process could be improved, and they would like to see their chosen software interact better with the software preferences of others ...
by Gill South | Jun 30
Special Report: Is social media worth the time investment?
Real estate agents are all over social media, and they’re experiencing varying degrees of success. Some are killing it on Instagram while others struggle to make sense of Snapchat. Inman surveyed readers to better understand how real estate agents and their brokerages are using social media, the pitfalls and the perks. Here’s what we found ...
by Gill South | May 27
Special report: How to fix new-agent onboarding
New agents are still a long way from receiving the support and training they need to thrive in real estate. That’s what we learned from 482 agents, brokers and other industry professionals who took our survey. Two pieces of advice stand out in our research ...
by Gill South | Apr 27
How can brokers meet agents' tech needs?
While often lauding the quality of tools provided by their brokerages, many survey respondents said they still wished they received more help with learning to master them. Hands-on care was in particularly high demand. "More face-to-face training, not just webinars," said one respondent ...
by Teke Wiggin | Feb 24
Special report: How can brokers meet agents' tech needs?
While often lauding the quality of tools provided by their brokerages, many survey respondents said they still wished they received more help with learning to master them. Hands-on care was in particularly high demand. "More face-to-face training, not just webinars," said one respondent ...
by Teke Wiggin | Feb 24
Should you use your broker's real estate technology?
Cathy Daniel, an agent at Brentwood, California-based RidgeWater Real Estate Services, said she learned the hard way that using a company email address can come back to bite you. Leaving behind a company email address after she switched to a new brokerage caused one of her prospects, an older couple, to hire a listing agent who shared Daniel’s name and hair color (blonde), she said ...
by Teke Wiggin | Feb 17
Should you use your broker's real estate technology?
Cathy Daniel, an agent at Brentwood, California-based RidgeWater Real Estate Services, said she learned the hard way that using a company email address can come back to bite you. Leaving behind a company email address after she switched to a new brokerage caused one of her prospects, an older couple, to hire a listing agent who shared Daniel’s name and hair color (blonde), she said ...
by Teke Wiggin | Feb 17
Special report: Real estate team success
As teams become a permanent fixture in today's more sophisticated real estate environment -- where clients demand high-quality service and a variety of skills available around the clock -- there's good news: Support systems and advice for running successful teams are growing exponentially. And the rewards are hefty. As one agent wrote, being in a team means you have the best of all worlds ...
by Gill South | Jan 20
What's Next? 2016 Industry Outlook Report
The real estate industry is bullish going into 2016, according to an Inman survey of its readers. With economic and housing market signs pointing up, the vast majority of the 163 respondents are optimistic about the economy, the housing market and their own success this coming year ...
by Inman | Jan 4
How mobile technology has changed real estate
In 2007, two new products were launched that changed business forever: iPhones and Androids both made their big debut not even a full decade ago. Then, in 2010, the iPad launched, adding tablet devices to the mix; today, Microsoft has unveiled a laptop with a touchscreen, and smartphones have morphed from basic call-and-text communication devices to sophisticated windows into our world, powerful mini-computers that we carry without a thought in our pockets ...
by Amber Taufen | Nov 23
What does luxury mean? Real estate professionals weigh in
Lavish. Affluent. High-end. Exclusive. Those are just a few of the words that people who responded to Inman’s survey about luxury home buying and selling listed as preferable alternatives to “luxury,” a term that tends to raise hackles in certain circles ...
by Jennye Garibaldi | Oct 22
Special report: Which digital marketing tactics provide bang for your buck -- and which are just a bust
“Blogging, contributing authorship and Instagram combined have opened up doors to more leads and brand awareness than I ever could have imagined.” That’s what one respondent to Inman’s digital marketing survey said; the agent, who’s been working in real estate between five and 10 years, has a typical listing price of $500,000 to $1 million, closes between 15 and 20 transactions a year and estimated that 50 to 75 percent of his clients come from digital marketing efforts ...
by Kimberly Manning | Sep 16
Special report: Why and how real estate needs to clean house
A recent Inman survey designed to gauge challenges and opportunities in the industry had real estate pros take a long look in the mirror. The results weren't pretty. The survey found that while there are several new initiatives coming down the pike to address control of listing data, real estate professionals consider the industry's biggest challenge to be, well, themselves ...
by Andrea V. Brambila | Aug 13
How hybrid brokerages are changing real estate [Special Report]
A large Southern California real estate broker was recently on a listing presentation for a $7 million home when the seller said, “Now let’s talk about your commission. You just aren’t worth $350,000.” ...
by Teke Wiggin | Jul 16
Real Estate CRMs: Pros and cons and which is best?
If there’s any piece of software that’s supposed to be integral to a real estate agent’s success, it’s the CRM (customer relationship manager). After all, pursuing new leads while maintaining close contact with previous clients takes precious time ...
by Inman | May 29