Special report: Which digital marketing tactics provide bang for your buck -- and which are just a bust
“Blogging, contributing authorship and Instagram combined have opened up doors to more leads and brand awareness than I ever could have imagined.” That’s what one respondent to Inman’s digital marketing survey said; the agent, who’s been working in real estate between five and 10 years, has a typical listing price of $500,000 to $1 million, closes between 15 and 20 transactions a year and estimated that 50 to 75 percent of his clients come from digital marketing efforts ...
by Kimberly Manning | Sep 16
Special report: Why and how real estate needs to clean house
A recent Inman survey designed to gauge challenges and opportunities in the industry had real estate pros take a long look in the mirror. The results weren't pretty. The survey found that while there are several new initiatives coming down the pike to address control of listing data, real estate professionals consider the industry's biggest challenge to be, well, themselves ...
by Andrea V. Brambila | Aug 13
How hybrid brokerages are changing real estate [Special Report]
A large Southern California real estate broker was recently on a listing presentation for a $7 million home when the seller said, “Now let’s talk about your commission. You just aren’t worth $350,000.” ...
by Teke Wiggin | Jul 16
Real Estate CRMs: Pros and cons and which is best?
If there’s any piece of software that’s supposed to be integral to a real estate agent’s success, it’s the CRM (customer relationship manager). After all, pursuing new leads while maintaining close contact with previous clients takes precious time ...
by Inman | May 29
Real estate coaching’s payoff [Special Report]
In an industry where brokerages often leave agents to fend for themselves, many agents say they hire coaches to provide personal accountability and moral support. But the survey shows others view the real estate world’s “personal trainers” as hucksters ...
by Teke Wiggin | May 25
What real estate brokers and agents want from lenders [Special Report]
The real estate and mortgage industries need each other more than ever. Lenders riding the remains of the refi wave need a purchase strategy. Real estate brokerages strained by shrinking margins need new profit centers. But complications abound. ...
by Inman | Apr 22
Why syndicate your listings? An Inman special report digs deeper
Despite all the controversy around syndication, everyday brokers and agents choose to send their listings to Zillow, Trulia, realtor.com and other third-party portals for two main reasons: to satisfy sellers and to generate leads. That's according to the 93 brokers, 169 agents and 11 other industry pros who took Inman's online survey ...
by Paul Hagey | Apr 15
Special report: The bottom line on online leads
by Teke Wiggin | Mar 11
Where brokerages fail their agents [Special Report]
by Inman | Feb 17
Tracking systems zero in on what buyers really want [Special Report]
by Teke Wiggin | Feb 16
How to deliver technology real estate agents need [Special Report]
Money is pouring into real estate technology, and the sheer number of products available to agents has risen exponentially in recent years. In that environment, what agents want from brokers, tech companies and associations is help choosing and using tech tools that will most benefit their business, according to an Inman survey ...
by Andrea V. Brambila | Jan 26
The shift toward independent brokerages [Special Report]
Brokers and real estate professionals surveyed by Inman say local control of branding and technology gives indie brokers the ability to craft nimble, profitable businesses that can adapt quickly to local market conditions -- without the burden of franchise fees ...
by Paul Hagey | Jan 5
Special Report: Why the real estate industry does not compete on commission rates
Listings may still be hard to come by in many markets, but the overwhelming majority of real estate brokers and agents surveyed by Inman say they’re not about to compete for sellers by advertising that they’ll work for less than full commission. ...
by Inman | Dec 27
Special report: 'Best of Real Estate Connect'

A collection of news and views from Inman News' recent Real Estate Connect and Agent Reboot conferences in San Francisco is now available as a 31-page special report to Inman Members.

The collection of articles and columns by Inman News writers includes links to videos and slide presentations given during the event.

Topics include the rise of consumer-centric real estate, real estate recruiting, managing your online reputation, paperless transactions, the "magic of mobile," virtual offices, the shift to rentals, barriers to MLS innovation, and creating content for consumers.

Kevin Levent, president and CEO of Better Homes and Gardens Real Estate Metro Brokers, talked about how the Atlanta-based brokerage is working to achieve its goal of cutting office space to 30 square feet per agent.

by Inman | Aug 12