After halting new logo rollout, where does NAR go from here?

After halting new logo rollout, where does NAR go from here?

There are many questions left in the wake of NAR’s decision to halt the rollout of its new logo. The organization was mum on details when asked on Thursday if there will still be a new logo, what it might look like and if it would cost addition...
By Patrick Kearns | Monday, Apr 16, 2018
NAR pauses rollout of redesigned logo following backlash

NAR pauses rollout of redesigned logo following backlash

NAR walked back it’s rollout of the redesign by Wednesday evening, in response to the two days of backlash that followed the original announcement. “Since we announced the brand evolution and logo redesign, we have received a diversity of...
By Patrick Kearns | Monday, Apr 16, 2018
Petition calls for the repeal of NAR’s new logo

Petition calls for the repeal of NAR’s new logo

Chris Farrugia, a Realtor with Premier Plus Realty based in Naples, Florida, launched a Change.org petition calling on NAR to halt its rollout of the new logo. The petition was supported by over 800 agents in the first two days of its existence. R...
By Patrick Kearns | Monday, Apr 16, 2018
Realtors react to NAR’s new three-dimensional logo

Realtors react to NAR’s new three-dimensional logo

The immediate response to the change across social media was mostly negative. Realtors complained mostly about the estimated cost associated with the rebrand and many criticized the aesthetic of the new logo. Branding experts however, provided insigh...
By Patrick Kearns | Monday, Apr 16, 2018
NAR unveils new logo for first time in 45 years

NAR unveils new logo for first time in 45 years

The National Association of Realtors unveiled the organization’s first new logo in 45 years. The new wordmark — a three-dimensional cube, tilted to the right, with the familiar “R” printed in a bold sans-serif font — was meant t...
By Patrick Kearns | Monday, Apr 16, 2018