CMO CONNECT

July 17, 2018


ABOUT THE EVENT

Marketing is changing. And with it, the role of the marketing leader. Today’s consumers expect more than an eye-catching logo. They demand an easy to navigate brand experience, personalization and an emotional connection to the companies they support. Is your marketing technology and team keeping up?

CMO Connect is an exclusive event designed specifically for senior-level marketing leaders.  We will dive deep into the topics that matter to you.

See how some of the most influential companies and brands are handling their biggest marketing and communication challenges. Get inspired and gain strategies and tactics to scale your marketing efforts, expand your reach and effectively track ROI.

Register

SPEAKERS

Bob Hoffman

Bob is an author and speaker. He is one of the most sought-after international speakers on advertising and marketing.

Time, Inc calls Bob “fabulously irreverent.”

The Wall Street Journal calls him “caustic yet truthful.”

The Financial Times says he's responsible for "savage critiques of digital hype."

Fuel Lines calls him "The most provocative man In advertising."

Bob has written a few successful books. His most recent, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" was selected as #1 new release in advertising by Amazon and foresaw many of the issues that are now making international headlines. Bob's other books include "Marketers Are From Mars, Consumers Are From New Jersey" and “101 Contrarian Ideas About Advertising” which became Amazon’s #1 selling advertising book .

He is author of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.

Bob has been the ceo of two independent agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, Pepsico, Bank of America, AT&T, and more companies than he cares to think about.

In 2012 he was selected Ad Person of the Year by the San Francisco Advertising Club.

Bob has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.

Matthew Luhn

Matthew Luhn is an accomplished storyteller, instructor, keynote speaker, and story consultant, with over 20 years’ experience creating stories and characters at Pixar Animation Studios. Alongside his story work in Hollywood, Matthew works with Fortune 500 companies, entrepreneurs, and other professionals how to craft and tell stories that bridge the gap between business and heart to build stronger brands and business communication.

Matthew’s most recent clients include Adidas, Facebook, BBC, Microsoft, Sony, Warner Brothers, Apple, Google, Clorox and many more.

Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille  and other films currently in development.

With over 20 years experience creating and developing dozens of films, TV shows, and video games, at Pixar, The Simpsons , ILM, and other studios, Matthew Luhn knows what it takes to create memorable stories with enduring characters. From filmmaking to business, Matthew’s story talks are beneficial to anybody wanting to improve their story skills, or learn the persuasion of great storytelling.

Nate Johnson

Nate Johnson is the Chief Marketing Officer of Move, Inc., the operator of realtor.com®, where he is responsible for overseeing Move’s marketing and public relations efforts for its brands and websites. He joined Move in 2015 from Path, where he served as Vice President of Marketing and Growth & Engagement.

Johnson brings extensive consumer-facing marketing and product management experience. Prior to joining Path, Johnson was Head of Consumer Marketing at LinkedIn. Earlier, he held senior marketing roles at Google and Apple. He has also has brought his marketing and product management expertise to a number of Silicon Valley start-ups in an advisory capacity and serves as a mentor at Desai Accelerator at the University of Michigan.

Johnson holds a bachelor’s degree from Middlebury College and a master’s degree from University of Michigan.

Mitch Robinson

Mitch Robinson is the Senior Vice President, Marketing and Communications for eXp Realty, the largest residential real estate brokerage by geography in North America His responsibilities include branding, external and internal communications, social media, and events (both live and within eXp World, the company’s fully immersive 3D cloud campus). Mitch was an early employee at Expedia and later joined online real estate marketplace Zillow as the leader of the trade marketing team, spearheading marketing initiatives for real estate agents, brokers, MLSs, rental professionals and builders.

Lesley Penater

Lesley Penater is the Vice President of Marketing at Alain Pinel Realtors, overseeing the company’s brand, overall marketing and communications strategy and a large team of marketing professionals at both the corporate and local office levels. Having worked at technology start-ups and agencies, Lesley has over 20 years of marketing, advertising and lead generation experience, as well as an extensive background in the luxury real estate sector.

Prior to joining APR, Lesley served as Carmel Realty Company’s Vice President of Marketing. There she directed and managed the brands and marketing strategies of two companies privately held by the same ownership group, and cultivated relationships with international luxury brands. Before that, she served as Vice President of Client Services at Northbound DGS where she was responsible for a team of marketing and sales professionals serving a portfolio of Fortune 500 clients with demand generation and customer engagement needs. She graduated from the University of Oregon School of Journalism and Communication with a bachelor’s degree in Advertising.

Wendy Tanaka

Wendy Tanaka is a Member of the Firm in the San Francisco office of Sitrick And Company, which focuses on corporate, financial and transactional crisis communications. Ms. Tanaka provides strategic communications counsel to major technology companies and startups in tech, biotech and energy.  She also works with consumer products companies and environmental organizations.

Ms. Tanaka specializes in reputation management, media relations, media training, litigation communications and content strategy.

Prior to joining Sitrick, Ms. Tanaka spent nearly 20 years as an award-winning business and technology journalist at Forbes, Red Herring, Philadelphia Inquirer and San Francisco Examiner. She also served in a management position at Cisco Systems.

At Forbes, as Technology Editor, Ms. Tanaka led a team of reporters in Silicon Valley and New York reporting on technology. During her journalism career, Ms. Tanaka mastered both traditional and digital media formats. Ms. Tanaka holds a BA in History from the University of California, Berkeley. She was a finalist for the University of Michigan Journalism Fellowship, and she completed the Wharton Seminars for Business Journalists at the University of Pennsylvania.

Nancy Poznoff

Nancy is an experienced marketing and product management professional, with over 20 years in marketing roles ranging from family-owned businesses to Fortune 500 companies. Nancy joined ZillowGroup in 2017 as the VP of Marketing, with a focus on the core Premier Agent advertising business. Prior to ZillowGroup, she was a VP at Starbucks where she worked for 15 years, leading marketing strategy on the Starbucks brand and key product categories. Nancy’s professional passions are developing high-performing teams and building brands.

Bill Yaman

As President and Chief Revenue Officer of Imprev, Bill drives Imprev’s operations and leads Imprev’s expansion efforts for all client channels, working directly with major franchises, broker-owners, real estate marketplace providers, enterprise solution suppliers, and MLS organizations.  Bill also negotiates and builds partnerships for new products and business channels. Prior to joining Imprev, Bill served as SVP of Sales & Marketing at GoAhead Software, Inc., a pioneer in the development and delivery of packaged service availability software for the communications and defense industries. Oracle, the world’s third-largest software maker, purchased GoAhead in September 2011.

Bill earned a Bachelor of Science in engineering and business management from Princeton University. Bill is an avid biker, a father of two, and lives in Seattle, WA.

Laura Monroe

Getting an early start in real estate in 2003 with a Forbes Top 100 Broker, Laura brings over 15 years real estate experience as a brand marketing and technology strategist and executor. Currently, she is the VP of Growth and Partner Collective at Sequel, a new start-up that seeks to transform broker website solutions and the partnership experience for high end, brand-visionary, independent brokers.

Laura is also a nationally recognized industry speaker, educator, and contributor. Formerly, Laura has worked for Inman News as the Director of Industry Engagement, VP of Strategic Development for RealSatisfied, and has been voted 2017 Inman's Most Influential in Real Estate, as well as the Swanepoel Power 200 in Social Influence for 3 years. More popularly she is also known as the "Best Hair in Real Estate" or on twitter @besthairinre. :)

Brian Boero

Brian is a partner at 1000Watt Consulting, a firm that provides consulting services to real estate companies, media organizations and startups that want to define real estate’s future.

Prior to co-founding 1000Watt Consulting, Brian was CEO of VREO, Inc. At VREO, he created and marketed Real Estate Dashboard®, a software application that made the vision of paperless, mobile real estate a reality. Brian remains on VREO’s Board of Directors.

Before joining VREO, Brian was President of Inman News, the nation’s leading independent real estate news service and content provider to consumers and the real estate industry. There, Brian was instrumental in the growth of the company’s content syndication, subscription and advertising businesses.

During his eight years at Inman News, Brian served as executive producer of ten Real Estate Connect conferences, managed the editorial team, had full P&L responsibility and reported directly to publisher Bradley Inman.

Prior to joining Inman in 1997, Brian worked in legislative politics and served on several political campaigns. Brian earned a B.A in Political Science from the University of Oregon and an M.A. in Political Theory and Public Law from the University of California at Davis.

mobile software for real estate professionals.

Noelle Bortfeld

Noelle Bortfeld is responsible for all consumer marketing activities on behalf of the Tomlinson Group of Companies which includes Coldwell Banker, Century 21 and Sotheby’s.  She oversees branding, advertising, digital and direct marketing, lead generation, program management, social media, and public relations. Her experience includes brand marketing for a Fortune 100 company as well as global agency experience. She also leverages a leadership background in Web application development and customer relationship management (CRM).  She is also the author of “Why You?, a personal branding handbook and “The 4 P’s for Real Estate”.

Jennifer Marchetti

Jennifer Marchetti is the Chief Marketing Officer for Better Homes and Gardens Real Estate LLC and leads the teams responsible for brand marketing strategy, direct marketing, online marketing, franchise sales marketing, and communications. In 2015 she was named a Women Worth Watching by the Diversity Journal.

Prior to joining Better Homes and Gardens Real Estate, Jennifer was Wyndham Worldwide’s Vice President of Marketing and Innovation for the Wyndham Family of Brands, where she was responsible for strategic planning, global marketing, loyalty marketing, and e-commerce strategies for the Wyndham Hotels and Resorts®, TRYP by Wyndham®, Wingate by Wyndham®, and Hawthorn Suites by Wyndham® brands. Jennifer spent nine years with Wyndham Worldwide and its parent company, Cendant Corporation. During her tenure, she held other positions including Director of Marketing for Cendant Preferred Alliance and Senior Director of Strategy at Wyndham Hotel Group.

Jennifer began her career as the Director of Corporate Communications with Trilogy, Inc., a privately-held software company based in Austin, Texas. She received her undergraduate degree in Psychology from Duke University with a minor in Art History.

David Marine

If David Marine had a super power, it would be storytelling. The "S" emblazoned on his chest signifies his keen eye for advertising creative, which has resulted in the highest scoring advertisements in the real estate industry for 5 years running, according to AceMetrix. His blue cape is an indication of his presentation wizardry, headlining as a regular speaker at large industry events in both real estate and media. And his X-Ray vision allows him to easily see the big picture, such as developing a content and media strategy that has garnered over 60 million engagements in 2016 alone. For all this, his sidekicks, a team of 5 enthusiastic marketing professionals, have affectionately named him "King of the Office" -- that's KOTO for short.

As one whose email signature reads "Sent from the Batphone," this superhero and Star Wars aficionado's interests outside of work do sometimes cross over into his professional life. Most recently, he championed a first-of-its-kind movie partnership with 20th Century Fox on the summer blockbuster, X-Men:Apocalypse, shattering expectations and key performance indicators with over 10 million views in less than two months. And as an avid Mets superfan, his love for baseball inspired a groundbreaking media integration with Major League Baseball that has been so successful for the Coldwell Banker brand, it is now in its third season. A true marketing visionary, David Marine consistently proves his foresight, natural leadership ability and dedication to success to be unmatched.

And though his role as lead brand storyteller at Coldwell Banker is one that few others could ever fill, it is the stories shared at bedtime with his four boys that he's most proud of. At the end of the day, David goes home to Wonder Woman and his four superheroes in training, whom he's quietly grooming into Jedis.

*full disclosure: David is not a total narcissist as this bio was submitted on his behalf by one of his team members*

Cara Whitley

Cara Whitley was named global chief marketing officer of Century 21 Real Estate LLC on September 21, 2015. In her role, Whitley leads the marketing, advertising and digital media efforts for the world’s largest real estate franchise organization of approximately 6,900 independently owned and operated offices and more than 100,000 sales professionals in 78 countries and territories worldwide. Whitley, a 20-year veteran of loyalty marketing, business development, strategy and change management, will report directly to Rick Davidson, president and chief executive officer.

Whitley comes to the brand with extensive experience in leading marketing teams in a global and multi-cultural environment. She is a highly-accomplished marketing executive with an extensive background in:
• Consumer-based marketing
• Franchise systems and marketing funds
• Digital and social media platforms
• Advertising and promotions
• Brand management
• Customer relationship management
• Partnership development, training, and analytical modelling and,
market segmentation strategy

Whitley joins CENTURY 21 after serving as chief marketing officer of Squaw Valley Ski Holdings/KSL Capital Partners in Lake Tahoe (CA), a position she held since October 2013. While there, Whitley led the integration of two brands to form a unified value proposition including their digital strategy and brand promise.

Previously, she served as a vice president for some of the world’s largest multinational corporations including American Express, Epsilon and Hilton Hotels Corporation. As Vice President, Business Development and Strategy, Global Loyalty for American Express, Cara was a key member of the strategic team behind the Plenti program, a marketing platform designed to transform the U.S. loyalty landscape in conjunction with key strategic partners.

For Hilton Hotels Corporation, Whitley served as Vice President, Customer Loyalty, Global Partnerships and International Marketing where she influenced decisions on distribution, third party relationships, their loyalty program, and corporate strategies. She served on the International Operations Committee and played an integral role in the development of new markets and customer acquisition. Additionally, she was responsible for developing the marketing strategy for all regions (international and outbound US).

Whitley earned her B.S. degree in Communications from the University of Miami in Coral Gables, Florida. She is an avid skier, runner and hiker, and enjoys cooking, golf and yoga.

Keith Watts

Matt Spangler

Matt Spangler is the Chief Creative Officer at Compass. In his fourth year at the helm of the company’s world-class, full-service creative studio, Matt oversees the design and content work that builds the brands of not just Compass but elevates the marketing of 3,000 small businesses — our agents — nationwide.
A serial entrepreneur and strategic executive with experience developing and running creative businesses, Matt previously spent three years as the EVP of Content & Marketing at Tribeca, where he was responsible for launching the Tribeca Studios brand. He also worked at Comedy Central digital and Winston Wolf Inc. and was the original partner at the lauded creative agency, The Happy Corp Global. Matt is also co-founder of the infamous creative “fight club” LVHRD, known for events that fuel competition among NYC creative professionals.

SCHEDULE

July 17 • Tuesday

Imperial Ballroom

Jennifer Marchetti
Moderator
Jennifer Marchetti
Chief Marketing Officer, Better Homes and Gardens Real Estate
Brian Boero
Moderator
Brian Boero
Partner, 1000Watt

Sponsored by

LENGTH: 5 MINS

Get ready to have your most closely held beliefs about marketing challenged as "The Ad Contrarian" and best-selling author Bob Hoffman explains how marketers and advertisers have lost touch with consumers -- and what can be done about it.

Imperial Ballroom

Bob Hoffman
Speaker
Bob Hoffman
Chief Aggravation Officer, Type A Group

LENGTH: 30 MINS

How do you take a legacy brand that’s been around for decades and reinvent it and position it to compete against upstart brands in the market? Take a look behind the scenes at one brand that’s done just that.

Imperial Ballroom

Cara Whitley
Speaker
Cara Whitley
Chief Marketing Officer, Century 21 Real Estate, LLC

LENGTH: 20 MINS

Get an inside look at the creation of the Compass brand through the eyes of its Chief Creative Officer and get actionable takeaways on what you need to think about when positioning your own brand for success.

Imperial Ballroom

Matt Spangler
Speaker
Matt Spangler
Chief Creative Officer, Compass

LENGTH: 20 MINS

Do you have a crisis communication plan in place for when the unexpected happens? How do you protect your company’s reputation if an agent goes rogue on social media, or community members react negatively to an ad? Hear from an expert on how to handle and prevent some of the biggest communication blunders.

Imperial Ballroom

Wendy Tanaka
Speaker
Wendy Tanaka
Member of the Firm, Sitrick and Company

LENGTH: 20 MINS

Is there such a thing as consumer marketing? Listen in on a friendly debate about the types of marketing that are most effective from a franchise, agent and consumer perspective.

Imperial Ballroom

Laura Monroe
Moderator
Laura Monroe
Vice President of Growth and Partner Collective, Sequel
David Marine
Speaker
David Marine
SVP of Marketing, Coldwell Banker Real Estate
Mitch Robinson
Speaker
Mitch Robinson
Senior Vice President, Marketing and Communications, eXp Realty

LENGTH: 20 MINS

What can and should real estate be thinking about as it relates to customer data and information? Glean insights and inspiration from a marketing leader at the world’s largest social networking site. 

Imperial Ballroom

Keith Watts
Speaker
Keith Watts
Industry Lead Financial Services and Real Estate, Facebook

LENGTH: 20 MINS

Do you sometimes feel like you are the Chief Marketing Officer of everything? Hear from real estate marketing leaders on how the role of CMO has expanded and changed and get insights on how to keep your marketing department running like a well-oiled machine.

Imperial Ballroom

Noelle Bortfeld
Speaker
Noelle Bortfeld
CMO, Tomlinson Group of Companies
Lesley Penater
Speaker
Lesley Penater
Vice President of Marketing, Alain Pinel Realtors

LENGTH: 20 MINS

Hear from an exec who's spent time with hundreds of real estate marketing leaders as he shares solutions to the problems he sees most often.

Imperial Ballroom

Bill Yaman
Speaker
Bill Yaman
President & Chief Revenue Officer, Imprev

LENGTH: 10 MINS

What marketing lessons can real estate learn from Fortune 500 companies? Hear from leaders who came from outside the industry as they give their take on some of the biggest mistakes in real estate marketing.

Imperial Ballroom

Nate Johnson
Speaker
Nate Johnson
CMO, Move, Inc.
Nancy Poznoff
Speaker
Nancy Poznoff
VP of Marketing, Zillow Group

LENGTH: 20 MINS

Learn from master storyteller Matthew Luhn, formerly with Pixar, about the essential components of an effective story in this workshop focused session and find out if your brand’s story is hitting the mark.

Imperial Ballroom

Matthew Luhn
Speaker
Matthew Luhn
Top Creativity Keynote Speaker, Former Pixar Animator

LENGTH: 45 MINS

Imperial Ballroom

LENGTH: 60 MINS

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