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January 31 • Thursday

Is your marketing plan in need of a reboot? Get ready to learn from the best marketers in the industry during a series of how-to presentations and discussions featuring the latest marketing platforms and strategies to increase your business and grow your brand.

Broadway Ballroom

Valerie Garcia
Moderator
Valerie Garcia
Speaker, Valerie Garcia Consulting
Molly McKinley
Moderator
Molly McKinley
Marketing Consultant, first.io

LENGTH: 180 MINS

We’ll open the afternoon by laying out a roadmap of how to create a successful marketing plan and the tactics you should focus on in 2019.

Broadway Ballroom

Valerie Garcia
Speaker
Valerie Garcia
Speaker, Valerie Garcia Consulting
Molly McKinley
Speaker
Molly McKinley
Marketing Consultant, first.io

LENGTH: 15 MINS

Meet an agent and a marketing executive who both took an idea and turned it into a successful marketing campaign that drove results for their business. Learn ways to implement ideas on large and small scales.

Broadway Ballroom

Valerie Garcia
Moderator
Valerie Garcia
Speaker, Valerie Garcia Consulting
David Marine
Speaker
David Marine
SVP of Marketing, Coldwell Banker Real Estate
Shay Hata
Speaker
Shay Hata
Realtor, Shay Hata & Associates

LENGTH: 15 MINS

There is a difference between what you NEED vs. what you want when it comes to your personal brand. Where do you start and how do you create a strategy that resonates? In this session where we’ll go beyond logos, colors, messaging to help you focus on the most important thing.

Broadway Ballroom

LENGTH: 30 MINS

What are people really using when it comes to marketing essentials like photo sourcing, editing, Instagram tools, and apps? What do these things cost, and what are the advantages?

Broadway Ballroom

Molly McKinley
Moderator
Molly McKinley
Marketing Consultant, first.io
Brandon Doyle
Speaker
Brandon Doyle
Realtor, RE/MAX Results

LENGTH: 20 MINS

Are you tired of chasing leads only to discover that some of those leads aren’t qualified buyers or sellers? Wouldn’t it be easier if you had clients seeking you out because they found you through your social media channels?

Broadway Ballroom

Katie Lance
Speaker
Katie Lance
CEO & Owner, Katie Lance Consulting

LENGTH: 20 MINS

Speaking of branding & rebranding - what if you need help? What are the price ranges for outsourcing projects like logos, design work, and social media content? From there, how do you know it’s working and tracking to the right audience?

Broadway Ballroom

Molly McKinley
Moderator
Molly McKinley
Marketing Consultant, first.io
Kim Luckie
Speaker
Kim Luckie
Director of Marketing & Demand Generation, ERA American Real Estate

LENGTH: 30 MINS

In a shifting market, how do you remain relevant and get yourself in front of current and potential clients? Hear from agents on how they do just that.

Broadway Ballroom

Valerie Garcia
Moderator
Valerie Garcia
Speaker, Valerie Garcia Consulting
Katie Clancy
Speaker
Katie Clancy
CEO, The Cape House Team at William Raveis
Judy Weiniger
Speaker
Judy Weiniger
CEO and Broker Owner, Weiniger Group

LENGTH: 20 MINS

Take your marketing plan and layer in advocates who will help spread the word. Learn how to consistently repeat your efforts and reach more consumers. Think complementary angles, collaboration with distribution partners, and consistent delivery.

Broadway Ballroom

Carlos Gil
Speaker
Carlos Gil
CEO, Gil Media Co.

LENGTH: 15 MINS