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January 29 • Tuesday

An exclusive afternoon track designed specifically for C-level marketing and communication leaders. Discover best practices for creating and maintaining a powerful brand in today’s digital world. This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out.

Westside Ballroom Salon 2&4

Ginger Wilcox
Moderator
Ginger Wilcox
Senior Vice President of Marketing, Capsilon
David Marine
Moderator
David Marine
SVP of Marketing, Coldwell Banker Real Estate

Sponsored by

LENGTH: 270 MINS

This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. As a real estate marketer in 2019, what are the things you need to be aware of to keep up with the on-demand consumer and build a powerful brand?

Westside Ballroom Salon 2&4

David Marine
Speaker
David Marine
SVP of Marketing, Coldwell Banker Real Estate
Ginger Wilcox
Speaker
Ginger Wilcox
Senior Vice President of Marketing, Capsilon

LENGTH: 10 MINS

This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. Movie trailers are a prime example of storytelling in a short format. How has the movie trailer business evolved as a result of digital media and what can real estate marketers learn from this?

Westside Ballroom Salon 2&4

David Marine
Moderator
David Marine
SVP of Marketing, Coldwell Banker Real Estate
Ashley Caputo
Speaker
Ashley Caputo
Movie Trailer Producer,

LENGTH: 30 MINS

This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. Hear the latest on what the landscape of online consumer behavior looks like and how you can tailor your marketing to get maximum results.

Westside Ballroom Salon 2&4

Ginger Wilcox
Moderator
Ginger Wilcox
Senior Vice President of Marketing, Capsilon
Dan Siegler
Speaker
Dan Siegler
Head of Industry, Automotive & Real Estate, Google

LENGTH: 30 MINS

This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. A marketing executive must think about all the different ways their brand will be perceived. How do you tailor your message on a brokerage, agent, and consumer level?

Westside Ballroom Salon 2&4

David Marine
Moderator
David Marine
SVP of Marketing, Coldwell Banker Real Estate
Bill Yaman
Speaker
Bill Yaman
President & Chief Operating Officer, Imprev
Mike Fischer
Speaker
Mike Fischer
Senior Vice President of Marketing, NRT
Krystal Aeby
Speaker
Krystal Aeby
Chief Marketing Officer, Concierge Auctions

Sponsored by

LENGTH: 30 MINS

This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. Brand marketing is not just about creating awareness, it’s about creating meaning and an experience that consumers will continue to trust. Learn the best practices and common mistakes you should take into account when undergoing a rebrand.

Westside Ballroom Salon 2&4

Ginger Wilcox
Moderator
Ginger Wilcox
Senior Vice President of Marketing, Capsilon
Jasmine Takanikos
Speaker
Jasmine Takanikos
Founder, Brand Human
Kevin Thompson
Speaker
Kevin Thompson
Chief Marketing Officer, Sotheby’s International Realty Affiliates LLC.

LENGTH: 30 MINS

This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. You put a lot of effort into your marketing campaign, but how do you know it’s actually working and getting great ROI? This session will explore best practices for evaluating ROI.

Westside Ballroom Salon 2&4

Ginger Wilcox
Moderator
Ginger Wilcox
Senior Vice President of Marketing, Capsilon
Aaron Strout
Speaker
Aaron Strout
CMO, W2O Group
Derek Overbey
Speaker
Derek Overbey
VP of Marketing & Technology, Intero Real Estate

LENGTH: 30 MINS

This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. Learn key tactics and strategies for building an attractive brand and how to maintain consistency to solidify the ongoing brand relationships.

Westside Ballroom Salon 2&4

David Marine
Moderator
David Marine
SVP of Marketing, Coldwell Banker Real Estate
Mitch Robinson
Speaker
Mitch Robinson
Senior Vice President, Marketing and Communications, eXp Realty
Khurrum Malik
Speaker
Khurrum Malik
CMO, Compass
Sara Rodriguez
Speaker
Sara Rodriguez
President-Elect, NAHREP

LENGTH: 25 MINS

This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. What elements of marketing should you outsource? When should you ask for help and what are the pros and cons of doing so?

Westside Ballroom Salon 2&4

Ginger Wilcox
Moderator
Ginger Wilcox
Senior Vice President of Marketing, Capsilon
Dawn Perry
Speaker
Dawn Perry
SVP of Marketing, ERA Real Estate
Kymber Menkiti
Speaker
Kymber Menkiti
Regional Director, Keller Williams Realty International
Marci James
Speaker
Marci James
Social Outreach Director, Move.com

LENGTH: 20 MINS

This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. Mix and mingle with CMO Connect attendees over drinks and snacks.

Sky Lobby, 16th Floor of Marriott Marquis Times Square

LENGTH: 60 MINS