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January 30 • Wednesday

Get back to basics in this interactive track to learn how you can tailor your business for the turning market. Hear tips on how to strengthen relationships, handle objections, and protect and understand your value proposition during the market shift.

Westside Ballroom Salon 2&4

Bill Lublin
Moderator
Bill Lublin
CEO, Century 21 Advantage Gold
Maura Neill
Moderator
Maura Neill
Founder & REALTOR, Buy Sell Live Atlanta

LENGTH: 180 MINS

No matter what terminology you use to tend to and grow your client-base, consistency is key. Hear tips and tricks from top agents on how they engage with new clients and stay top-of-mind for existing clients.

Westside Ballroom Salon 2&4

Samantha DeBianchi
Speaker
Samantha DeBianchi
Founder and REALTOR, DeBianchi Real Estate

LENGTH: 15 MINS

For many agents, the “setting the selling price” conversation is one of the hardest they have with their sellers. In a changing market, that conversation can get even dicier. Get advice on how to be proactive and set expectations so everyone wins.

Westside Ballroom Salon 2&4

LENGTH: 20 MINS

Everyone has their own opinion about using scripts and most are vastly different. Hear from some of the most outspoken advocates and naysayers in this lively debate-style session.

Westside Ballroom Salon 2&4

LENGTH: 20 MINS

Will you lower your commission? Do I really need a real estate agent? Find out the most diplomatic and convincing responses to these and a number of other cringe-worthy statements that get thrown at you day after day.

Westside Ballroom Salon 2&4

LENGTH: 20 MINS

In this session, we will source our audience members for the objections they most commonly hear from clients. Then we’ll put the greatest minds in real estate on the case to give us their best and most effective comebacks.

Westside Ballroom Salon 2&4

Lynn Johnson
Speaker
Lynn Johnson
Broker Agent, Be Home Realty

LENGTH: 55 MINS

If you have the patience and the know-how, you can bulk up your business by focusing on the long game. Hear from those who’ve done it and get inspired to try it yourself.

Westside Ballroom Salon 2&4

LENGTH: 15 MINS

Westside Ballroom Salon 2&4

Abhi Golhar
Speaker
Abhi Golhar
Chief Investment Officer, Summit & Crowne

LENGTH: 15 MINS

Real estate agents need to re-define their value proposition for the realities of the new marketplace. Review seven ways to differentiate yourself from your competitors by expanding your conception of what people need, thinking creatively about how to give it to them, and then executing with precision.  

Westside Ballroom Salon 2&4

Joe Rand
Speaker
Joe Rand
Managing Partner and General Counsel, Better Homes and Gardens Real Estate

LENGTH: 15 MINS