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January 30 • Wednesday

Get back to basics in this interactive track to learn how you can tailor your business for the turning market. Hear tips on how to strengthen relationships, handle objections, and protect and understand your value proposition during the market shift.

Westside Ballroom Salon 2&4

Bill Lublin
Moderator
Bill Lublin
CEO, Century 21 Advantage Gold
Maura Neill
Moderator
Maura Neill
Founder & REALTOR, Buy Sell Live Atlanta

LENGTH: 180 MINS

No matter what terminology you use to tend to and grow your client-base, consistency is key. Hear tips and tricks from experts on how they engage with new clients and stay top-of-mind for existing clients.

Westside Ballroom Salon 2&4

Maura Neill
Moderator
Maura Neill
Founder & REALTOR, Buy Sell Live Atlanta
Samantha DeBianchi
Speaker
Samantha DeBianchi
Founder and REALTOR, DeBianchi Real Estate
Mike Schneider
Speaker
Mike Schneider
Co-Founder and CEO, First
Cece Blase
Speaker
Cece Blase
Agent, Compass
Rett Harmon
Speaker
Rett Harmon
Principal/ REALTOR, Century 21 Novus Realty

LENGTH: 15 MINS

For many agents, the “setting the selling price” conversation is one of the hardest they have with their sellers. In a changing market, that conversation can get even dicier. Get advice on how to be proactive and set expectations so everyone wins.

Westside Ballroom Salon 2&4

Bill Lublin
Moderator
Bill Lublin
CEO, Century 21 Advantage Gold
Jenny Wemert
Speaker
Jenny Wemert
Realtor & Team Lead, Wemert Group Realty
J. Philip Faranda
Speaker
J. Philip Faranda
Owner, J Philip Real Estate

LENGTH: 20 MINS

Will you lower your commission? Do I really need a real estate agent? Find out the most diplomatic and convincing responses to these and a number of other cringe-worthy statements that get thrown at you day after day.

Westside Ballroom Salon 2&4

Bill Lublin
Moderator
Bill Lublin
CEO, Century 21 Advantage Gold
Maura Neill
Moderator
Maura Neill
Founder & REALTOR, Buy Sell Live Atlanta
Michael Williamson
Speaker
Michael Williamson
SVP-LA Regional Manager-Brokerage Manager, Sotheby's International Realty
Carissa Acker
Speaker
Carissa Acker
Owner, Real Estate by Design Group with Keller Williams

LENGTH: 20 MINS

There are times when you should use a script and other times when you shouldn’t. Get the inside scoop from experts on how to navigate tricky conversations and the top phrases/questions they recommend to ensure the sale.

Westside Ballroom Salon 2&4

Maura Neill
Moderator
Maura Neill
Founder & REALTOR, Buy Sell Live Atlanta
Stefani Shock
Speaker
Stefani Shock
Realtor, Author, Coach, Stef Shock Real Estate
Jeff Lobb
Speaker
Jeff Lobb
Founder & CEO, SparkTank Media
Alyssa Hellman
Speaker
Alyssa Hellman
Founder, Compass South Consulting

LENGTH: 20 MINS

In this session, we will source our audience members for the objections they most commonly hear from clients. Then we’ll put the greatest minds in real estate on the case to give us their best and most effective comebacks.

Westside Ballroom Salon 2&4

Bill Lublin
Moderator
Bill Lublin
CEO, Century 21 Advantage Gold
Lynn Johnson
Speaker
Lynn Johnson
Broker Agent, Be Home Realty
Erica Ramus
Speaker
Erica Ramus
Broker/Owner, RAMUS Realty Group
Felix Tamayo
Speaker
Felix Tamayo
Realtor Associate, Century 21 Action Plus Realty

LENGTH: 40 MINS

If you have the patience and the know-how, you can bulk up your business by focusing on the long game. Hear from those who’ve done it and get inspired to try it yourself.

Westside Ballroom Salon 2&4

Maura Neill
Moderator
Maura Neill
Founder & REALTOR, Buy Sell Live Atlanta
Adam Clemens
Speaker
Adam Clemens
Vice President of Sales, Century 21 Clemens Group
Amy Cesario
Speaker
Amy Cesario
Realtor, Slifer Smith & Frampton
Scott Lincicome
Speaker
Scott Lincicome
Broker/Owner, Better Homes and Gardens Real Estate Lifestyle Property Partners

LENGTH: 20 MINS

How can an agent go from selling houses to buying houses? What does that transition look like and why should an agent consider this strategy to build wealth for themselves?

Westside Ballroom Salon 2&4

Laurie Davis
Moderator
Laurie Davis
Broker/Owner, BHGRE Lifestyle Property Partners
Kristin Smith
Speaker
Kristin Smith
Realtor, Dave Perry Miller Real Estate
Bill Lublin
Speaker
Bill Lublin
CEO, Century 21 Advantage Gold
Maura Neill
Speaker
Maura Neill
Founder & REALTOR, Buy Sell Live Atlanta

LENGTH: 25 MINS

Real estate agents need to re-define their value proposition for the realities of the new marketplace. Review seven ways to differentiate yourself from your competitors by expanding your conception of what people need, thinking creatively about how to give it to them, and then executing with precision.

Westside Ballroom Salon 2&4

Joe Rand
Speaker
Joe Rand
Managing Partner and General Counsel, Better Homes and Gardens Real Estate

LENGTH: 15 MINS