Visit the event website here. to see the full agenda
Join engineers, developers, designers, product managers, database architects, webmasters and technology executives from across the country for a 1-day deep real estate technology dive. Gain insights on the industry’s most pressing technology topics including integration and interoperability, data initiatives that are changing the RE landscape, privacy and more.
This event is a paid add-on and requires a separate ticket. Register for the event here.
Visit the event website here. to see the full agenda Designed for the new breed of broker who moves fast and is constantly innovating. This 1-day event will connect you to others who’ve built successful businesses and shine a light on what it takes to continue to create long-term value, grow your bottom line, lean into new technology and combat tricky problems like recruiting and gaining market share. This event is a paid add-on and requires a separate ticket. Register for the event here.
An exclusive, invite-only event for CEO’s. Experience hands-on learning relating to modern business challenges and network with industry leaders. This event is a paid add-on and requires an invitation and separate ticket.
An in-depth series of sessions and panel discussions revealing how to get back to basics in a turning market. Get actionable takeaways that you can implement now on everything from growing your book of business, to lead generation strategies, to next level customer service.
Are you sick of clients asking you to cut your commission? Hear pitches from successful agents in competitive markets who are earning their full commissions.
What is your take home pay vs. your expenses? How much money do you want to make in the next 12 months? An independent business person needs to know answers to these questions to meet and exceed their goals. Get tips on how to get your financial house in order.
With so many platforms and so little time, where should you focus your online advertising efforts? Get a blueprint for maximizing your ROI and tips on how to target your ideal clients.
From fostering client relationships to closing the deal, technology is changing the way we work as it relates to the real estate transaction.
Hear from some of the most successful team leaders on how they execute on their team strategy.
From photography and copyright issues to the tech that is speaking to clients on your behalf. Hear from a legal expert on how to stay out of trouble.
Does your lead gen plan need a refresh? Start the year off right and get inspired with ideas from the pros on how to maintain and sustain your lead gen strategy.
Hear from seasoned brokers as they spill the best kept secrets in the industry along with tips and insights for agents to get ahead in their careers.
Hear from a successful city agent and a small town agent who can compare notes on everything from getting leads and listings to marketing tactics.
An exclusive afternoon track designed specifically for C-level marketing and communication leaders. Discover best practices for creating and maintaining a powerful brand in today’s digital world. This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out.
This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. As a real estate marketer in 2019, what are the things you need to be aware of to keep up with the on-demand consumer and build a powerful brand?
This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. Movie trailers are a prime example of storytelling in a short format. How has the movie trailer business evolved as a result of digital media and what can real estate marketers learn from this?
This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. Hear the latest on what the landscape of online consumer behavior looks like and how you can tailor your marketing to get maximum results.
This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. A marketing executive must think about all the different ways their brand will be perceived. How do you tailor your message on a brokerage, agent, and consumer level?
This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. Brand marketing is not just about creating awareness, it’s about creating meaning and an experience that consumers will continue to trust. Learn the best practices and common mistakes you should take into account when undergoing a rebrand.
This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. You put a lot of effort into your marketing campaign, but how do you know it’s actually working and getting great ROI? This session will explore best practices for evaluating ROI.
This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. Learn key tactics and strategies for building an attractive brand and how to maintain consistency to solidify the ongoing brand relationships.
This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. What elements of marketing should you outsource? When should you ask for help and what are the pros and cons of doing so?
This event is a paid add-on and requires a separate ticket. Register for the event here and choose the CMO Connect (Tues) at check-out. Mix and mingle with CMO Connect attendees over drinks and snacks.
Get insights on the hottest new technologies that consumers and the industry needs. Explore must-have tactics from the agents, brokers, product managers and real estate tech professionals in the know and get a sneak peek at the latest tech products that you need to run your business in 2019.
What is the current state of AI in the real estate industry and how will it impact the way we work?
What does it take to start your own podcast? Turns out, not that much. Get a rundown of everything you need to get your voice and brand out to the masses.
Learn the most effective methods for internet advertising and how you can make the most out of the platforms that are available to you.
Buyers and sellers rank texting as one of their most preferred modes of communication. See how texting has evolved with advances in geotagging and smart sign technology and get the most out of your messages to clients.
Get a down and dirty look at the must-have equipment and techniques you need to make a stand-out video for less than your monthly coffee budget.
From innovative listings to purchasing a home through blockchain, technology is changing the way consumers search for and purchase real estate.
From image AI, to floor plan stitching, to VR, the potential for your listing photography to draw in buyers is at an all-time high. Learn how to capture clients with the latest technology.
Listen as the newest startup founders pitch their companies in less than 60 seconds.
What is tokenized real estate and how can these transactions help offset the shifting market?
Get a first-hand look at some of the smart home tech gadgets that are currently on the market. And find out how these devices can be leveraged to help close your next sale.
Gain an understanding of how you can best position your brokerage for success in an industry where the word "disruption" is heard every day and the only constant is change. Learn how best to communicate value to your teams, grow your business through innovative tactics, and move faster in 2019.
Get tips on how to make the most of your relationships with vendors and how to create a successful strategy that works for your brokerage.
What do you know about the next generation of home buyers? Gen Z (those 23 and younger) live in a very different world than your typical clients. Peek into the brains of a group of Gen-Zers and hear about their favorite websites, what they think about modern advertising and their thoughts on home ownership.
It’s not just tech companies that are getting in on the fast-cash offer game known as iBuying. Traditional brokerages are also diving in. Get the latest on the iBuyer landscape and how it affects your bottom line.
From online, to traditional, to capped-fee models. Brokerages come in a variety of models. Get an inside look at the competitive advantages of each and how to play to your own brokerage’s strengths in a changing market.
Get tips on how to make the most of your relationships with vendors and how to create a successful strategy that works for your brokerage.
Many brokerages are touting their proprietary technology offerings as a competitive advantage, but what technologies are the real “must-haves”? We’ll strip away the hyperbole and drill down to the nitty gritty. What are brokerages currently offering their agents and what is working best?
Does your brokerage makeup match that of your future clientele? Hear how to implement diversity as a business strategy in your business.
It’s easy to have blinders on when it comes to the problems real estate leaders face, but industries from travel to publishing are experiencing many of the same pain points. Hear from outsiders who’ve come up with creative solutions to some of their toughest challenges.
A star is exploding as we speak, the old ways of doing business are over and we are on a new path of exciting changes and opportunity.
Change is coming and the market is turning. Listen in on a conversation between industry titans to give us the scoop on what to expect in 2019.
In order to succeed, we have to think outside of the box. Ryan Serhant will give us the low-down on how to not only survive, but thrive as the market changes.
To perform at your best, you need to be in touch with emotions - yours, clients', everyone's. Tap into your emotional intelligence and open the door to new skills in business and in life.
What inspires someone to truly innovate, change their old ways and do something completely different?
The robots are coming and they’re getting smarter. What happens when robots move from behind factory walls into shared spaces and begin interacting with humans?
Get back to basics in this interactive track to learn how you can tailor your business for the turning market. Hear tips on how to strengthen relationships, handle objections, and protect and understand your value proposition during the market shift.
No matter what terminology you use to tend to and grow your client-base, consistency is key. Hear tips and tricks from experts on how they engage with new clients and stay top-of-mind for existing clients.
For many agents, the “setting the selling price” conversation is one of the hardest they have with their sellers. In a changing market, that conversation can get even dicier. Get advice on how to be proactive and set expectations so everyone wins.
Will you lower your commission? Do I really need a real estate agent? Find out the most diplomatic and convincing responses to these and a number of other cringe-worthy statements that get thrown at you day after day.
There are times when you should use a script and other times when you shouldn’t. Get the inside scoop from experts on how to navigate tricky conversations and the top phrases/questions they recommend to ensure the sale.
In this session, we will source our audience members for the objections they most commonly hear from clients. Then we’ll put the greatest minds in real estate on the case to give us their best and most effective comebacks.
If you have the patience and the know-how, you can bulk up your business by focusing on the long game. Hear from those who’ve done it and get inspired to try it yourself.
How can an agent go from selling houses to buying houses? What does that transition look like and why should an agent consider this strategy to build wealth for themselves?
Real estate agents need to re-define their value proposition for the realities of the new marketplace. Review seven ways to differentiate yourself from your competitors by expanding your conception of what people need, thinking creatively about how to give it to them, and then executing with precision.
The "communication code" is a multi-step process that provides a qualifying road map designed to convert a prospect into a client and then into a life-long referral source. The first step is using a strategic acronym to hit on all relevant qualifying questions to ensure the prospect is a viable candidate to become your client. The second part of the process is learning easy-to-use mirroring and matching techniques, then learning to implement empowering language specifically targeted at creating excitement around the buying or selling process.
Culture is the glue that holds your team together, or it's the crowbar that pries them apart. By focusing and intentionally creating your culture, you can multiply your productivity 10x! With all the complexities of a real estate transaction, you can better serve and protect your clients by having an expert handling each facet of the transaction. If you’re thinking about growing your business, this fast-paced and energetic session will show you how to find the right talent, hire them, compensate them, train them, and retain them!
The quality of the lead is NEVER the problem! Many real estate agents kill potential revenue generating appointments by what they say and what they do. In this class you will learn five applicable systems that you can use by the countries’ top producing teams to connect better, build sustainable, stronger relationships, and convert more prospects to closings. Never walk away from another appointment again!
Whether you are already part of team or looking to start, grow or join a team, this afternoon breakout track is for you. Take a look at the inner workings of some of the most successful real estate teams to see how they operate. Get tips on how to structure a team for success and profitability and the most common mistakes to avoid.
All teams have to start from square one. Hear from successful team leaders as they reflect back on what they did early on to set up their teams for success.
Will your team be ready when the market winds shift? Dive in deep and find out now how you can get ahead of a changing market with tips on how to track your expenses, measure your cash flow and evaluate your overall business to determine what to cut and when.
In the age of signing bonuses and payout promises, how do you compete when it comes to hiring? What are some of the collaborative steps your team can take to ensure success in the market shift?
Find out what the best teams are doing to create a culture where people want to stay put.
A potential client reaches out and specifically wants to work with the team lead. How do you distribute listing leads in this case and how do you build trust with the seller?
What do the models look like for the teams with the highest profit margins and what can you do to ensure that you are building a profitable team structure?
Hear how team leads made the decision to keep producing or give more of their business to their team and take on a leadership role within the team.
Got a team problem? Bring your issue to a panel of top producing team leads and get advice on how to move forward.
Join us for valuable networking over drinks in the 6th Floor Exhibit Hall.
Want to pick the brains of real estate’s industry leaders? Here’s your chance. Get one-on-one face time with the icons of the industry in an intimate round table setting. Ask them whatever you want and get guidance, advice and counsel.
2018 was a year of change for the real estate industry and we shouldn’t expect anything less for 2019.
Take a passion and build a brand that stands for something. Learn how can empathy solve a lot of the world’s problems.
What is the “one click” that makes people want to work with you and keeps you top of mind? The creator of Chopped will break down the art of selling and how you can master your pitch.
Love and loss, mind and body -- a songwriter turns to neuroscience to try and fall out of love.
Relationships matter in real estate just as much as they do in the classroom. How do you distinguish yourself in the market when it comes to relationship excellence?
In a changing market, what are the essential steps one must take to pivot and evaluate the path forward.
For true leaders, innovation is a requirement, not an option.
Life is unpredictable and things can change in a blink of an eye. What do you do and who do you turn to in times when you don’t have a game plan?
Learn what to post on social, how and when to post it, who to target, and how to drive more traffic to your website to generate more quality leads.
The main objective of live role play is to show other real estate professionals how to navigate meeting with a new prospect, handle their initial objections, and gain their trust. Once you make the prospect feel comfortable in the process and discover what's important to them, it's easy to tie in your professional side, objection handling skills, and build rapport. This step-by-step, duplicatable process will allow attendees to become comfortable with having the necessary conversations to serve clients effectively without being lost in the qualifying process.
The days of the solo real estate agent working on an island are quickly changing and more and more real estate companies are moving to a team model. Clients will benefit from your smoothly running dream team and it will free up your time to do what you do best. In this dynamic session, Building Your “A” Team, you’ll learn why building a team is so important, how to structure a team, and much, much more!
Is your marketing plan in need of a reboot? Get ready to learn from the best marketers in the industry during a series of how-to presentations and discussions featuring the latest marketing platforms and strategies to increase your business and grow your brand.
We’ll open the afternoon by laying out a roadmap of how to create a successful marketing plan and the tactics you should focus on in 2019.
Meet an agent and a marketing executive who both took an idea and turned it into a successful marketing campaign that drove results for their business. Learn ways to implement ideas on large and small scales.
There is a difference between what you NEED vs. what you want when it comes to your personal brand. Where do you start and how do you create a strategy that resonates? In this session where we’ll go beyond logos, colors, messaging to help you focus on the most important thing.
What are people really using when it comes to marketing essentials like photo sourcing, editing, Instagram tools, and apps? What do these things cost, and what are the advantages?
Are you tired of chasing leads only to discover that some of those leads aren’t qualified buyers or sellers? Wouldn’t it be easier if you had clients seeking you out because they found you through your social media channels?
Speaking of branding & rebranding - what if you need help? What are the price ranges for outsourcing projects like logos, design work, and social media content? From there, how do you know it’s working and tracking to the right audience?
In a shifting market, how do you remain relevant and get yourself in front of current and potential clients? Hear from agents on how they do just that.
Take your marketing plan and layer in advocates who will help spread the word. Learn how to consistently repeat your efforts and reach more consumers. Think complementary angles, collaboration with distribution partners, and consistent delivery.
Data is changing the way real estate business is conducted. During this special afternoon breakout track, you’ll get the latest insights from Association and MLS leaders on how data is affecting everything from integration, to regulation, to mergers and acquisitions.
We’ll kick off the afternoon by taking a look at the data trends impacting the industry and how we can stay ahead of the curve in 2019.
The CMLS survey results are in. We will examine why MLS/Broker relationships are strong at a local event, but not nationally.
How can the industry use data as a lens to raise the bar on the overall consumer experience?
The edges of the business including mortgage, settlement and insurance have become core to broker profitability. What’s next? And how does the use of data impact broker success?
Associations across the country are using data to help their organizations in different ways. During this session, you will hear an inside perspective of what this looks like.
Compass has stated that its technology stack is a unique differentiator in the marketplace. We will explore examples of this technology and how data plays a key role in its delivery.
What exactly is a platform and why is everyone talking about them? Several major brands have announced plans to create their respective islands of data thereby minimizing reliance on external third parties. Is this a trend or an anomaly? Are broker platforms augmenting or replacing existing MLS platforms? What is the impact to industry participants? We’ll explore why this topic is the new buzzword of the industry and what the future looks like.
What emerging technologies are going to be game changers for real estate? Hear how the automotive industry has evolved and if we can expect the same for the real estate industry.
Data about all of us is being weaponized with military precision. Who really benefits from the mountain of data being assembled? This panel will take a look into current methods of collecting and using data, the unintended consequences of current practice and what we can expect going forward.
That's a wrap. What did we learn today and what does it mean for the future of the industry? Ask the speakers anything.
Join us for valuable networking over drinks in 5th Floor Exhibit Hall.
Get ready to clink glasses and dance the night away during the annual Inman Connect Influencer Bash. Enjoy an open bar, small bites and some amazing entertainment you will have to see to believe. Get your ticket here so you don't have a serious case of FOMO the night of!
It’s no secret that there’s been a flood of money coming into real estate technology—from software startups to new brokerages to iBuyers. Get the latest on the innovators and investors who are turning the real estate world upside down. Hear from venture capitalists, start-ups, private equity professionals, publicly traded tech firms, and other game-changers, all in one place.
Everyone is talking about homebuyers facing uncertainty when it comes time to purchase. Is there an economic explanation?
What are the latest trends and what makes a product attractive to a VC?
What’s the latest on the iBuyer landscape and how will it impact your bottom line?
2018 was a year of opportunity, disruption, and new companies. We’ll take a look into why companies are choosing to sell and what this means about the broader market.
Now more than ever, buyers are making purchasing decisions based on deep data pools and demographic trends. Hear from the latest platforms that are embracing this concept.
Putting Women in Charge of Technology and Investing.
Get an update from the companies that are disrupting the traditional business model of the real estate transaction.