January 28 • Tuesday

Is your marketing plan in need of a reboot? Get ready to learn from the best marketers in the industry during a series of how-to presentations and discussions featuring the latest marketing platforms and strategies to increase your business and grow your personal brand.

Broadway Ballroom

Katie Lance
Moderator
Katie Lance
CEO & Owner, Katie Lance Consulting
Marnie Blanco
Moderator
Marnie Blanco
Vice President, Industry Relations, dotloop

LENGTH: 180 MINS

What has worked in the past might not work in the future. Are key marketing trends changing as we head into a new decade? Let’s kick off the Marketing Track with a robust discussion.

Broadway Ballroom

Katie Lance
Moderator
Katie Lance
CEO & Owner, Katie Lance Consulting

LENGTH: 20 MINS

Which systems work best to convert leads to clients? From drip marketing, to calls, to closing, learn the step-by-step process of lead conversion. 

Broadway Ballroom

Marnie Blanco
Moderator
Marnie Blanco
Vice President, Industry Relations, dotloop

LENGTH: 20 MINS

In a second-home or vacation market, agents have to get creative to draw clients in. Here, three expert agents discuss how to get in front of buyers that might not live down the street.

Broadway Ballroom

Katie Lance
Moderator
Katie Lance
CEO & Owner, Katie Lance Consulting

LENGTH: 20 MINS

Selling luxury properties and selling mid-market properties requires two very different set of marketing skills. Two professionals from both sides of the market discuss.

Broadway Ballroom

Marnie Blanco
Moderator
Marnie Blanco
Vice President, Industry Relations, dotloop

LENGTH: 20 MINS

What to do when your seller is a micromanager? Here, we’ll discuss how to strategically market the listing to sell, while at the same time appeasing your seller. 

Broadway Ballroom

Katie Lance
Moderator
Katie Lance
CEO & Owner, Katie Lance Consulting

LENGTH: 20 MINS

In the smartphone age, does it still make sense to bridge the gap between print and digital, or spend on print ads at all? In fact, it well might. Learn how to leverage print marketing to keep in touch with clients and prospects.

Broadway Ballroom

Marnie Blanco
Moderator
Marnie Blanco
Vice President, Industry Relations, dotloop

LENGTH: 20 MINS

Take Instagram beyond the feed and learn how to use IGTV, ads, and Instagram Stories to engage your customers and prospects, and build your business. 

Broadway Ballroom

Katie Lance
Moderator
Katie Lance
CEO & Owner, Katie Lance Consulting

LENGTH: 20 MINS

Turning email marketing into lead generation. Use your database as a way to develop your own marketing funnel. This group of experts shows you how. 

Broadway Ballroom

Marnie Blanco
Moderator
Marnie Blanco
Vice President, Industry Relations, dotloop

LENGTH: 20 MINS

Social media is not a one-size-fits-all – and your clients might not be hanging out on the social platforms you happen to favor. Take your content and spread it out to maximize your audience reach.

Broadway Ballroom

Katie Lance
Moderator
Katie Lance
CEO & Owner, Katie Lance Consulting

LENGTH: 20 MINS