January 28 • Tuesday

Is your marketing plan in need of a reboot? Get ready to learn from the best marketers in the industry during a series of how-to presentations and discussions featuring the latest marketing platforms and strategies to increase your business and grow your personal brand.

Broadway Ballroom

Katie Lance
Moderator
Katie Lance
CEO & Owner, Katie Lance Consulting
Marnie Blanco
Moderator
Marnie Blanco
Vice President, Industry Relations, dotloop

Sponsored by

LENGTH: 180 MINS

Is your marketing game in need of a reboot? Join us for a sneak peak of what we will learn this morning and the trends you need to be aware of in the new decade to grow your following and your business.

Broadway Ballroom

Marnie Blanco
Moderator
Marnie Blanco
Vice President, Industry Relations, dotloop
Katie Lance
Moderator
Katie Lance
CEO & Owner, Katie Lance Consulting

LENGTH: 5 MINS

What has worked in the past might not work in the future. Are key marketing trends changing as we head into a new decade? Let’s kick off the Marketing Track with a robust discussion. 

Broadway Ballroom

Katie Lance
Moderator
Katie Lance
CEO & Owner, Katie Lance Consulting
Mitch Robinson
Speaker
Mitch Robinson
CMO, eXp Realty
A. Bradley Nelson
Speaker
A. Bradley Nelson
Chief Marketing Officer, Sotheby's International Realty
Abby Lee
Speaker
Abby Lee
SVP of Marketing and Communications, RE/MAX, LLC

LENGTH: 20 MINS

Changing your brand is a big undertaking. Get guidance on tactics with the chief marketing officer of Coldwell Banker, whose official rebrand kicks off this month.

Broadway Ballroom

Marnie Blanco
Moderator
Marnie Blanco
Vice President, Industry Relations, dotloop
David Marine
Speaker
David Marine
Chief Marketing Officer, Coldwell Banker Real Estate

LENGTH: 15 MINS

Listen in as one of the emergent direct-to-consumer brands of the last decade, Food52 shares best practices for marketing an authentic brand.

Broadway Ballroom

Marnie Blanco
Moderator
Marnie Blanco
Vice President, Industry Relations, dotloop
Grace Ouma-Cabezas
Speaker
Grace Ouma-Cabezas
VP of Digital Marketing, Food52

LENGTH: 20 MINS

In a second-home or vacation market, agents have to get creative to draw clients in. Here, three expert agents discuss how to get in front of buyers that might not live down the street.

Broadway Ballroom

Katie Lance
Moderator
Katie Lance
CEO & Owner, Katie Lance Consulting
Amie Quirarte
Speaker
Amie Quirarte
Real Estate Agent, Tahoe Luxury Properties
Bonneau Ansley
Speaker
Bonneau Ansley
Founder & CEO, Ansley Atlanta Real Estate

LENGTH: 20 MINS

Selling luxury properties and selling mid-market properties require two very different sets of marketing skills. Two professionals with experience for both sides of the market discuss best practices.

Broadway Ballroom

Marnie Blanco
Moderator
Marnie Blanco
Vice President, Industry Relations, dotloop
Luciane Serifovic
Speaker
Luciane Serifovic
CEO & Founder, Luxian International Realty
Ben Bacal
Speaker
Ben Bacal
Founder and Realtor, Revel Real Estate - A Side Network Partner

LENGTH: 20 MINS

What to do when your seller is a micromanager? Here, we’ll discuss how to strategically market the listing to sell, while at the same time appeasing your seller. 

Broadway Ballroom

Katie Lance
Moderator
Katie Lance
CEO & Owner, Katie Lance Consulting
Sara Werner Costa
Speaker
Sara Werner Costa
CEO, The Costa Group at Vanguard Properties
Caroline Bass
Speaker
Caroline Bass
Licensed Associate Real Estate Broker, The Corcoran Group

LENGTH: 20 MINS

Reaching prospects through streaming services like Hulu, or voice-enabled tools like Alexa, isn’t just possible — it should become part of your marketing strategy. Here’s how.

Broadway Ballroom

Rebecca Jensen
Moderator
Rebecca Jensen
President and CEO, Midwest Real Estate Data
Miguel Berger
Speaker
Miguel Berger
Co-Founder & CEO, Voiceter Pro, Inc
Todd Mosier
Speaker
Todd Mosier
VP of Marketing, Adwerx
Joe Hyrkin
Speaker
Joe Hyrkin
CEO, Issuu

LENGTH: 20 MINS

Want to turn email marketing into lead generation? Use your database as a way to develop your own marketing funnel. These two brothers show us how.

Broadway Ballroom

Marnie Blanco
Moderator
Marnie Blanco
Vice President, Industry Relations, dotloop
Roh Habibi
Speaker
Roh Habibi
Broker Associate, Golden Gate Sotheby's International Realty
Ramin Habibi
Speaker
Ramin Habibi
Real Estate Agent, The Corcoran Group

LENGTH: 20 MINS

How much do the world's top agents spend on marketing? How much of their business is generated online? What strategies are most effective? As we wrap up Marketing Connect, get the answers to these questions and more based on marketing data from hundreds of top agents and teams.

Broadway Ballroom

Malte Kramer
Speaker
Malte Kramer
CEO, Luxury Presence

LENGTH: 20 MINS

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