The most successful independent brokers have identified ways to leverage their indie brand, magnetic culture and tech savviness to showcase their unique value proposition. Find out how they’re doing it during an afternoon of insightful sessions and networking. (This session track is not included with the Basic ticket option, click here to purchase the General Pass or All Access Pass for entry into all content rooms )
A sneak peak of what we will learn this afternoon and what trends you need to be aware of in the new decade to grow your business.
How are independents getting creative with their business models? Hear from different independents about how they’re getting it done in the new year.
Should you franchise or not? How can you make a franchisable brand? We’ll dive into the pros and cons of expansion, growth, and affiliation.
With brokerages trying to be sold to every new tech under the sun. What is it we actually need? What should agents individually absorb? What is the most used tech? How much is too much? Do big brokerages need different tech than small?
Today’s agent considers everything from great cultural fit, marketing resources, productivity tools, and support when selecting a new brokerage to call home. Does yours fulfill their needs or could you be offering more?
Millions of dollars are being spent trying to move further “upstream” in the marketing funnel. We may generate thousands of leads, but we only sell hundreds of homes. What should we be doing to best engage the consumer when we capture them?
Independents aren’t flushed with cash, but they still need to market their brands to consumers. Is it better to hire someone in-house? Outsource to a marketing agency? Or leverage technology as a solution?
Break into small groups and get advice and insights from experts across the country on the unique challenges your business is facing.