January 29 • Wednesday

The most successful independent brokers have identified ways to leverage their indie brand, magnetic culture and tech savviness to showcase their unique value proposition. Find out how they’re doing it during an afternoon of insightful sessions and networking. (This session track is not included with the Basic ticket option, click here to purchase the General Pass or All Access Pass for entry into all content rooms )

Westside Ballroom Salon 1&2

Sarah Kirsch Richardson
Moderator
Sarah Kirsch Richardson
Founder & CEO, Tru Realty
Courtney Poulos
Moderator
Courtney Poulos
Broker/Owner, Acme Real Estate

Sponsored by

LENGTH: 150 MINS

A sneak peak of what we will learn this afternoon and what trends you need to be aware of in the new decade to grow your business.

Westside Ballroom Salon 1&2

LENGTH: 10 MINS

How are independents getting creative with their business models? Hear from different independents about how they’re getting it done in the new year.

Westside Ballroom Salon 1&2

Sarah Richardson
Moderator
Sarah Richardson
CEO & Founder, Tru Realty
Thomas Heimann
Speaker
Thomas Heimann
Founder & CEO, Realty Partners LLC
Jenny Wemert
Speaker
Jenny Wemert
Realtor & Team Lead, Wemert Group Realty

LENGTH: 20 MINS

Should you franchise or not? How can you make a franchisable brand? We’ll dive into the pros and cons of expansion, growth, and affiliation.

Westside Ballroom Salon 1&2

Jereme Kleven
Speaker
Jereme Kleven
Owner & Co-Founder, My Home Group Real Estate
Eddie Wilder
Speaker
Eddie Wilder
President and CEO, ERA Wilder Realty
Daryl Rogers
Speaker
Daryl Rogers
CEO & Owner, Better Homes and Gardens Real Estate-Reliance Partners

LENGTH: 20 MINS

With brokerages trying to be sold to every new tech under the sun. What is it we actually need? What should agents individually absorb? What is the most used tech? How much is too much? Do big brokerages need different tech than small?

Westside Ballroom Salon 1&2

Courtney Poulos
Moderator
Courtney Poulos
Broker/Owner, Acme Real Estate
Andrew Flachner
Speaker
Andrew Flachner
Co-Founder and President, RealScout
Christine Jacobson
Speaker
Christine Jacobson
Head of Marketing, OJO Labs

LENGTH: 20 MINS

Today’s agent considers everything from great cultural fit, marketing resources, productivity tools, and support when selecting a new brokerage to call home. Does yours fulfill their needs or could you be offering more?

Westside Ballroom Salon 1&2

Chris Trapani
Speaker
Chris Trapani
Founder & CEO, Sereno Group Real Estate
Susan Fixsen
Speaker
Susan Fixsen
Founder/Affiliate Broker, Pacific Oak Real Estate - A Side Network Partner
Munif Ali
Speaker
Munif Ali
CEO & President, Pacific Playa Realty

LENGTH: 20 MINS

Millions of dollars are being spent trying to move further “upstream” in the marketing funnel. We may generate thousands of leads, but we only sell hundreds of homes. What should we be doing to best engage the consumer when we capture them? 

Westside Ballroom Salon 1&2

Sarah Richardson
Moderator
Sarah Richardson
CEO & Founder, Tru Realty
Angela Oakes
Speaker
Angela Oakes
Vice President, JP & Associates REALTORS (JPAR)
Dan Noma
Speaker
Dan Noma
Founder, iReal Estate Pro
Anna-Marie Ellison
Speaker
Anna-Marie Ellison
Managing Partner, ERA King Real Estate

LENGTH: 20 MINS

Independents aren’t flushed with cash, but they still need to market their brands to consumers. Is it better to hire someone in-house? Outsource to a marketing agency? Or leverage technology as a solution?

Westside Ballroom Salon 1&2

Courtney Poulos
Moderator
Courtney Poulos
Broker/Owner, Acme Real Estate
Jerry Holden
Speaker
Jerry Holden
CEO & Founder, THA Brands
Kim Luckie
Speaker
Kim Luckie
Director of Brand & Demand Generation, ERA American Real Estate
Christian Harris
Speaker
Christian Harris
Owner & President, Sea-Town Real Estate

LENGTH: 20 MINS

Break into small groups and get advice and insights from experts across the country on the unique challenges your business is facing.

  • Shifting Tides of the Buyer and Seller
  • The Right & Wrong Way to Grow
  • Using Digital Advertising Automation to Increase Retention, Productivity and Brand Awareness 
  • Using Systems to Recruit, Train & Retain
  • Using Social for Recruiting & Lead Generation
  • How to Build a Tech Platform That Keeps Agents Happy
  • How to Get into the iBuying Game
  • 5 Brand Fixes You Should Implement Now
  • Making Your Brokerage Stand Out From the Crowd
  • Tips for Getting Media Attention
  • How to Transition from Production to Leadership
  • Marketing Considerations for any Brokerage
  • Strategies for Approaching an Acquisition
  • Keeping Agents Engaged
  • Team Structures for Success
  • Best Practices for Retaining Agents

Westside Ballroom Salon 1&2

LENGTH: 20 MINS

Refer, reward, repeat. Share a 90-day free trial and get $$$.Refer & Earn×