Most Innovative Brokerage or Franchise
Redfin Innovator Winner


Seattle-based brokerage Redfin is on an upward trajectory, entering the South Florida market this year and expanding operations in California. As CEO Glenn Kelman noted when Redfin opened for business in New York City, Houston, Raleigh and Charlotte N.C., just a few years ago, Redfin was "viable only in a handful of coastal cities with the country’s highest home prices. As Redfin has developed new economies of scale, we have actually improved the quality of service while lowering costs, allowing us to bring new markets to profits quickly." As talk of an initial public offering builds, Redfin hasn't stopped doing what it's famous for -- ruffling the feathers of traditional brokers. In February, the company announced the launch of "Offer Insights," which reveal details about negotiations that take place when the firm’s clients submit winning — and losing — offers to buy a home.
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