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The Wrap
"I Have a Competition In Me"
By Carl Franzen, June 9, 2018

Welcome to The Wrap, a free new Inman Select subscriber benefit where we go inside the newsroom every Saturday morning, and get an editor's look at the stories behind the stories.

Hello and welcome to the first installment of our new Saturday newsletter, The Wrap!

I'm Carl Franzen, editor in chief of Inman, and each week I'll be giving you my perspective on the real estate news stories, new technologies, trends and opinions that have caught my eye.

For those of you who don't already know me, I'm a career journalist with a background in consumer technology coverage. I'm also an apartment owner. You can read more about how I joined Inman here.

This week, my mind is on the real estate competition workshop that took place last Tuesday in Washington, D.C. It was an important event for the industry and the Inman staff, primarily because it was being held by the two big federal agencies responsible for cracking down on anti-competitive or anti-consumer behavior: the Federal Trade Commission (FTC) and the Department of Justice (DOJ), the latter of which did crack down on NAR 10 years ago.

Are these agencies planning on cracking down again? Inman reporters are on the case, but so far, we have no indications that anyone is in trouble.

But the workshop was still a chance for some prominent industry figures to air their grievances, concerns and thoughts about what's working and what's not. Execs from Zillow, Redfin, NAR, the California Regional Multiple Listing Service (CRMLS), as well as startups including Purplebricks and Trelora, all offered slightly different perspectives, yet all seemed to agree that the consumer - the homebuyer or seller - was far better off than a decade ago.

That doesn't mean the panelists didn't see room for improvement, of course. Redfin CEO Glenn Kelman in particular dinged the modern practice of having non-listing agents advertised beside a listing, calling out Zillow's Premier Agent program and his own company for causing confusion by enabling this. However, even if listing agents were displayed more prominently or clearly, wouldn't that risk more buyers ending up with dual agency deals - which have their own ethical and legal issues?

Kelman's criticism raises another uncomfortable question: Should there be more federal regulations around these types of ads? My answer: Even if you want that, they may not be necessary. State regulators, particularly the New York Department of State, are already investigating real estate (and other types of online) advertising, and sources have told us there may be action on that front early next week.

Until then, I leave you with the most anti-competitive speech I know, from Paul Thomas Anderson's There Will Be Blood, which starts with the unforgettable lines "I have a competition in me. I want no one else to succeed." Unlike Daniel Plainview, I want to give all Inman readers perspective to help you succeed.

Inman

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