Bring Your Business Alive
March 25th from 10:00am-12:00pm PDT
10:00 – Welcome
Vanessa Bergmark, General Manager, Partner, Red Oak Realty
In 2007, when one of Red Oak’s owners called with an offer to run their intensely local company, Vanessa Bergmark signed up. Her success led her to an ownership position in the company, Broker-Owner. Vanessa has built a national reputation as an innovator who is building the next generation broker business. She holds a California real estate license and a Bachelor’s degree from Penn State.
10:05 – Get Smart About the Market
Nela Richardson, Chief Economist, Redfin
Nela Richardson is Chief Economist of Redfin, the customer-first real estate brokerage, where she leads housing research. Nela is also a frequent guest expert on housing and economic issues for local and national media including CNN, Bloomberg, BBC, CNBC, CSPAN, APM’s “Marketplace”, and NPR.
10:20 – Market with Authenticity
Imran Poladi, Vice President, NextHome Real Estate
An accomplished Realtor, Imran will share how he connects with agents, brokers, and clients through being authentic. In his current role with NextHome, authenticity is key in connecting with those that are affiliated with his company. This unwavering value has been a key reason why Imran was able to sell over 900 homes in his 13 year career.
10:35 – Becoming a Passionate Leader
Sherry Chris, CEO, Better Homes and Gardens Real Estate LLC
Sherry is one of the top real estate executives in the world, pioneering new ways of growing your business. She started as an agent in Canada and quickly moved up the ladder at Royal Le Page and later with several top U.S. real estate firms. She moved to Realogy by serving as COO of Coldwell Banker and began Better Homes & Gardens® Real Estate in 2010 and has grown the company throughout the US since.
10:50 – Grow Like a Startup
Ginger Wilcox, Chief Industry Officer, Sindeo
Ginger is a start up veteran and a recognized leader in the real estate industry. As Chief Industry Officer, she oversees Sindeo’s business verticals across real estate, financial services and non-profit organizations. Prior to Sindeo, Ginger spent nearly 4 years at Trulia overseeing marketing and communications for Trulia’s industry services division.
11:05 – Get as Tech Savvy as your Clients
Mark McLaughlin, CEO, Pacific Union International
Mark A. McLaughlin is Chief Executive Officer of Pacific Union International, Inc. McLaughlin acquired Pacific Union in August 2009, and the brand enjoys an exclusive relationship with Christie’s International Real Estate, the premier global organization of residential real estate service firms.
11:20 – Delivering The Best Data
Avi Gupta, CEO, SmartZip
As a member of SmartZip’s founding team in 2008, Avi has been at the forefront of real estate analytics and predictive marketing technology. He leads the company as its President and CEO, and brings nearly 20 years of technology expertise, during which he has championed several software-powered products from concept to development to successful market adoption.
11:35 – Target Your Market
Laura Monroe, Director of Industry Engagement and Social Media, Inman
As the Social Media Director for Inman, Laura Monroe oversees the social media strategy and implementation of Inman News, and its events; Real Estate Connect and Agent Reboot. She also oversees editorial content strategy for InmanNext, one of the leading real estate technology and business blogs in the industry.
11:45 – Open Mic – Skype Questions from around the world