Whether you're reaching out to current or past clients or cultivating new leads, authenticity and human connection are essential
Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace
Inman's first-ever Intel technology survey suggests that industry members are more likely to assemble their own solutions rather than use a single, comprehensive technology platform
As the battle for agent count stalls amid a slow market, firms such as Compass are seeing former agents, lured away by promises of better tech and more opportunities, come back into the fold
Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there's so much more to explore
Powered by Chime Enterprise Platform, the mobile-forward CRM solution offers agents a number of sophisticated, integrated marketing tactics, Engel & Völkers exclusively told Inman
Social listening and customer relationship management software allow agents to use data in real time to make informed decisions about both marketing and sales of properties
Keller headlined his company's Family Reunion conference Sunday, saying that he doesn't think flashy new artificial intelligence tools are on the verge of upending the real estate industry
Read these responses shared by experienced agents and don't make the same mistakes other real estate rookies are making
Revaluate announced a new database cleanup service for any and all agents who need a more accurate CRM to execute marketing initiatives
Anywhere Brands President Sue Yannaccone argued at Inman Connect New York on Wednesday that franchising helps brokerages scale up, and gives them tools they couldn't otherwise access
The company intends to make it easier for agents to generate useful, engaging content. 'Humans have worked hard for a long time. It is time machines do the heavy lifting from here on'
By delivering market sales data, Chime customers can make better choices about where to focus their follow-up marketing campaigns, launched directly from the resulting search function
When your client's ghost you it can sting, but it doesn't have to be the end of the relationship. Get to the bottom of the situation with these professional prospecting tips
During an Inman Connect panel on Tuesday, social media coach, speaker and foreclosure expert Marki Lemons-Ryhal shared key tips for agents to up their marketing games