How to bring sellers back to reality as the market cools
After a year of booming home price growth and bidding wars, the market is slowing down. 2 leading brokers share how to help sellers deal with the shift
by Marian McPherson Aug 24
Price cuts, while rare in this market, often lead to greater profit: Zillow
The number of sellers who choose to cut their listing price has dropped by a third over the last year, but a Zillow report found that if the price is dropped at the right time, sellers can net $15K over ask
The Real Word: Looking at one economist's 2021 forecast
Opinion
This week, Byron Lazine and Nicole White discuss the 2021 forecast from a chief economist, how to deal with overpriced listings and what to look for when outsourcing marketing
by Byron Lazine Dec 11
'Testing the market' is dead! 5 reasons sellers need to let it go
Opinion
Increasing access to market data, evolving buyer behaviors and the new COVID-19 realities have made this practice obsolete. Here are 5 reasons to share with sellers to keep them from making this costly mistake
by Carl Medford Aug 17
'That's a hard pass': 6 times agents should say no
Opinion
It's surprising how much calmer, lighter and happier you’ll feel when you don't take everything on
by Bernice Ross Feb 18
When to say 'no': 15 scenarios a real estate agent should refuse
Be the winning bid in a multiple offer: Focus on deposit, contingencies, lockbox
Realtor tips for closing transactions in today's market
by Bernice Ross Nov 14
Real estate prospecting: Changing the rules can be good for business
Flexibility and understanding go a long way in creating a true connection
by Bernice Ross Oct 31
5 reasons your listing won't sell even in a seller's market
Give unrealistic sellers the 'shock treatment'
How to move an overpriced listing
by Bernice Ross Jul 22
Stubborn sellers need dose of reality
by Bernice Ross Apr 30
Where have the buyers gone?
by Dian Hymer Sep 30
Don't rely on low interest rates in today's market
by Dian Hymer Aug 1
In this market, bold moves may win attention
Give sellers a wake-up call
by Bernice Ross Jul 5