Stop chasing social media trends: 7 marketing mistakes agents make
Has your marketing presence taken a tumble? It may be time to review your current plan and make sure that you are not making these common errors
by Luke Babich Sep 6
The holiday gift guide real estate agents actually want you to shop
Struggling to come up with gift ideas for the real estate agent in your life? Inman has you covered
by Daniel Houston Dec 9
The virtual staging advantages even naysayers can’t deny
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward
by Carl Medford Aug 11
Most listings have bad visuals. Here's how to stand out
According to a recent BoxBrownie study, most real estate listings suffer from one thing: a lack of good visuals. Whether you're a newbie or a more experienced agent, here are a few tips you need to know about getting listing visuals right
by Christy Murdock Aug 2
How to DIY a professional-grade headshot in your living room
Professional photographs are great, but sometimes, there's the issue of budget and time. Luckily, you can still take superb headshots right in your own home. Here's how
by Rachael Hite Feb 22
To keep or remove? Why photos of sold homes still pose a conundrum
A growing number of buyers are demanding the removal of online photos used to market the home they purchased. MLSs and agents are fighting back to keep the pictures intact. Here’s what both sides are saying — plus a few solutions
by Carl Medford Sep 14
Want to elevate your listing? 4 tips for standing out
These days, the competition is fierce. If you want to stand out from the crowd, you'll need to put your expert-level marketing skills to good use — both online and offline. Here are four things to focus on when it comes to listings
by Kathleen Black Aug 31
How to fight commission compression
Half the battle is knowing when to compete and when to walk away
by Missy Yost Dec 16
15 photographic crimes agents should never commit
To make a better impression online, avoid these visual no-nos on your next listing
by Christy Murdock Nov 19
Luxury Connect over the years: In pictures
Looking back at Luxury Connect in Beverly Hills — and looking forward to this year's event in October
by Inman Sep 9
How to kick up your fall production right now
It's time to re-examine your business plan and hustle through the last quarter of the year
by Bernice Ross Sep 2
Facing a buyer’s market? 5 pivots listing agents must make
Opinion
Agents need to focus on more precise pricing and marketing strategies as the tide turns
by Nicole Solari Jul 9
7 property marketing trends that need to die
Opinion
It's time to be accountable for our listing advertisements, and let go of subpar practices that make us all look bad
by Lyndsey Casagrande Feb 27
In Pictures: Inman Connect New York, Day 5
A recap of ICNY's Capital Connect
by Matthew Shadbolt Feb 1
In Pictures: Inman Connect New York, Day 4
A recap of ICNY's Thursday General Sessions, Marketing Connect & Data Connect
by Matthew Shadbolt Jan 31