Beach.com will feature global destinations for vacationers, buyers
'HotSpots' users can view cost per bedroom
Search giant's move seen as part of larger trend for online portals
Search giant cites low use, proliferation of search sites
New site integrated with technology platform for agents and brokers
Company also expands to Philadelphia
Sites feature lead capture, client management tools, mobile optimization
Franchisor, MLS, newspaper are readying capabilities
From Future of Real Estate Marketing
App delivers members-only mobile MLS, consumer-centric search
Features include Google Street View, voice memos, home page widget
Company also creates franchising opportunity
Calculators among trendiest real estate downloads
Sidebar allows users to compare notes
Brokerage will offer agents a suite of branded mobile apps