Are real estate portals addictive? Consensus grows as users scroll
Psychologists, addiction experts and gamification specialists agree search portals like Zillow and Realtor.com can be irresistible to vulnerable users. But the question is, how big of a problem is it?
by Lillian Dickerson Mar 10
Now you can look at 5 homes at once on Zillow with 'Homes to Compare'
The 'Homes to Compare' tool allows users to compare more than 70 details of a listing side-by-side, including price, square footage, lot size, property condition, interior features and more
15 ways to make your property descriptions more inclusive
By making property descriptions inclusive, you create the circumstances for fair housing
by Christy Murdock Feb 23
6 principles of 'Influence, The Psychology of Persuasion'
Here are the lessons you can learn from Robert Cialdini's must-read book on influence and persuasion — and how to apply them to real estate
by Jimmy Burgess Jan 12
On a budget? 30 dollar-store finds to spruce up your listing for fall
Inflation continues to be a concern for many Americans. These affordable but attractive dollar-store finds can help agents get a home showing-ready on a budget
How to stop posting listings and start winning at social media
Marki Lemons-Ryhal and Katie Lance both said Tuesday that agents should post original content on social media and resist the urge to just share listings
by Jim Dalrymple II Sep 15
50 engaging blog ideas to connect with homeowners
Opinion
Establish yourself as the expert by highlighting local insights, answering common questions and guiding sellers through the process
by Teresa Boardman Apr 18
Luxury Connect: Spyro Kemble will help you evaluate your next move
How to best prepare yourself for the luxury real estate world
by Inman Oct 3
Strange bedfellows: NAR and Zillow agree on antitrust, sort of
A white paper published last month has the trade group and tech company both supporting the current MLS structure, though for different reasons
by Andrea V. Brambila May 11
7 ways to capitalize on spring selling season
Make everything fresh as we move into warm weather
by Bernice Ross Mar 26
Leadership Lens: It's easier to be the agent of change
Redfin CEO Glenn Kelman shares his thoughts on what leadership really looks like for the real estate industry
by Matthew Shadbolt Feb 14
Las Vegas Realtors to cut off listing feed to realtor.com
MLS says negotiations with Move Inc. fell apart
by Andrea V. Brambila Nov 17
3 secrets to winning more real estate listings
Each one depends on building sellers' trust
by Patrick Kilner Apr 18
The 10 weirdest reasons real estate agents lost the listing
Puzzling stories from the field about being denied by clients
by Ingrid Burke Jan 3
A woman logging into an online dating site
Opinion
And what can agents do to help ease consumers' pain?
by Colleen Ludington Dec 22