Everyone talks about marketing to millennials, but each generation has its own concerns. Find out what messaging works and how to make connections that each generation will respond to
Kyle Whissel shares the secrets behind what makes his video strategy successful onstage at Inman Connect Las Vegas
Content marketing on YouTube sets up an entirely different (and better) dynamic between you and new clients, this Keller Williams agent said onstage at ICLV
Opinion
By having a strategy, following best practices and adhering to the law, you’ll get the most bang for your marketing dollar and offer exceptional value to your audience
Opinion
If you want to be part of the 15% of your market, make sure you are exceptional in every aspect, from looking the part to cultivating your relationships — and all things in between
Opinion
Video marketing provides a high return on investment when done right. Ask these questions to make sure you land the videographer that's right for your listing
At the end of the day, people do business with people they know, like, trust and relate to
Opinion
We currently have this glorious trifecta in real estate. If you’re not hitting your goals, now’s the time to double down and charge away from mediocrity
Create genuine value in their lives, and watch as they show up over and over again with their real estate needs
Opinion
It’s important to remember that what once worked won’t always work. Let go of the past, and focus on the future
According to Hanover Pennsylvania real estate agent Colin Cameron, following your own vision creates the path to success
85% of videos on Facebook are viewed without sound. Here’s how to create video that your audience will watch until the end — even on mute
These 7 tips provide a powerful system for marketing listings and getting them 'sold!'
Opinion
Making yourself vulnerable and putting yourself out there is essential for creating content that communicates authentically
Don’t let nerves or fears keep you from cashing in on the benefits of video marketing
