Trending: Trial Reels, smarter ads and AI-powered reach
The platforms are evolving fast — but the real estate playbook stays simple: Show up often, tell better stories, and lean into tools that help the right clients find you
by Jessi Healey Jun 15
Trending: Agents, it’s time to show your face (and find your voice)
From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down
by Jessi Healey Jun 1
Trending: A winning gorilla debate answer, and TikTok holds on
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Digital marketing expert Jessi Healey breaks it down
by Jessi Healey May 11
How to leverage YouTube to go from contact to contract in 17 days
Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days
by Jimmy Burgess Apr 24
Trending: Flashes, edits and (still) no clarity on TikTok
New apps focus on collaboration and visual storytelling, while TikTok’s future remains tangled in legal and political red tape, Jessi Healey writes
by Jessi Healey Mar 23
Glennda Baker: Don't chase viral moments. Be authentic
Glennda Baker of Glennda Baker & Associates, took the Inman on Tour Nashville stage with her signature style, personality and unfiltered truth about building a personal brand in real estate
by Richelle Hammiel Mar 12
Head of Instagram reveals secrets to social media success
Top brass at Instagram, Adam Mosseri, is sharing insights for creators to get more traction on the platform. Real’s Jimmy Burgess breaks down how to make these tips work for you in real estate
by Jimmy Burgess Mar 7
Trending: Ditch calls, follow fair housing, explore LinkedIn video
Jessi Healey breaks down what real estate agents need to know about calls vs. digital interactions, fair housing laws and LinkedIn's video expansion
by Jessi Healey Feb 7
Yes, there's still time to make 2025 your best year yet in real estate
There is business to do, and someone is going to have their best year ever, Jimmy Burgess writes. Why shouldn't it be you?
by Jimmy Burgess Jan 26
Agents need to push past fear when posting online
Industry leaders at Inman Connect New York argued that social media and online videos are essential tools for today's real estate agents to find their voices and share their stories
by Jim Dalrymple II Jan 24
Agents on social media in 2025: 'Just get out there and record'
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media
by Lillian Dickerson Jan 22
Trending: Seeing Red (Book) and getting flashy on Bluesky
From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
by Jessi Healey Jan 21
About to expire? How to hit reset on stale listings (and salty sellers)
What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property
by Bernice Ross Dec 4
9 easy social media content ideas to get you out of a summer slump
Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered
by Jonathan Pressman Jun 24
video, neighborhood video, shooting video
Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field
by Jimmy Burgess Jun 21