Perfect the handwritten note! 5 examples you’ll want to steal
Correspondence is an art, not a science, but these tips will help make your client thank-you notes (and videos) easier to create
by Christy Murdock Nov 29
7 virtual staging services to increase your listing's appeal
Virtual staging is becoming increasingly in demand — and for good reason. Not only is it more cost-effective and convenient, it also dramatically enhances the property's digital aesthetic appeal. Here are a few firms that do it right
by Megan Eskey Nov 9
Show off your listing! 6 tips for creating engaging IGTV videos
Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
by Mauricio Umansky Oct 29
3 ways to build trust using personalized direct-message videos
The most efficient tool to convey information tone and body language without being face to face is video
by Kendall E. Bonner Oct 27
Building video content? Here’s a simple 4-step formula
As people are now shopping for properties online, agents should try to increase their brand awareness through content marketing videos. Here are a few ways to get them right
by Lisa Suazo Oct 25
Pulse: The best luxury marketing video you've seen
This week, we're sharing high-end real estate videos that take it a step further with creativity, visual appeal and thoughtfulness. From parodies to sweeping, cinematic videos, here are a handful of top choices
by Inman Oct 6
3 marketing tools to enhance your digital efforts
Working from home? Here are a handful of real estate marketing tools that can save you time, streamline your business and increase your conversions in this ever-changing industry
by Kathleen Black Oct 1
Pulse: What's the best luxury marketing video you've seen?
This week, we want to hear about the best, most thoughtful high-end real estate videos that caught your eye. Why did it work, and what made it an effective campaign?
by Inman Sep 30
WATCH: Realogy's Ryan Schneider talks to Brad Inman at Connect Now
In this exclusive video interview, Schneider explains how digital real estate experiences are becoming more common and why that matters to agents
by Inman Sep 23
Struggling with video? 4 tips for improving your hustle
Video allows you to communicate and build 'know, like and trust' relationships unlike any other marketing tool
by Kendall E. Bonner Sep 22
4 tips for upping your video marketing efforts
Agents Sue Pinky Benson and Brad McCallum on Tuesday shared how they turned video into a pivotal part of their business
by Jim Dalrymple II Sep 15
Nailed it! How to create DIY listing videos like a pro
Opinion
For those of you who might not have the professional video budget, mastering iPhone property video is the cost-effective solution you need in your back pocket
by Troy Palmquist Aug 13
3 mistakes newbies make while shooting video
There's one reality that agents need to get used to — video is here to stay. So, here are a few basic but powerful principles that can help transform a video from amateur to professional-looking
by Andrew Fortune Jul 25
How to jump-start your real estate YouTube channel
Consistent, relevant content is key to making the most out of your videos
by Katie Lance Jul 19
12 action items for finishing the year strong post-lockdown
Although we're about to ease into a summer of uncertainty, agents still have an opportunity to take advantage of the months ahead and rev up their business — and they can start by tackling these 12 strategies
by Jeff Glover Jun 25