Real estate regulators crack down on individual agent and team branding

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In March, the California Bureau of Real Estate (CalBRE) issued a licensee alert warning that agents who violate state real estate branding laws — and brokers who let their agents engage in such activities — risk significant fines, license revocations and even criminal prosecution.

In addition to California’s concerns, there’s been a South Carolina bill banning the use of “real estate,” “realty” and related terms in agent team names and a bill that makes many real estate signs prominently featuring agents (rather than the brokerage) illegal in Michigan signed by the governor in January.