Zillow Group rejected unified listing feed from New York brokers

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The Real Estate Board of New York (REBNY) launched a single, centralized syndication feed to distribute listings from its own version of an MLS, the REBNY Residential Listing Service (RLS), to third-party websites starting Aug. 1.

Citing reduced costs and increased efficiencies as their motivation, firms that intend to participate in the syndication feed include several big names in the city: Bond New York, Brown Harris Stevens, Citi Habitats, Compass, The Corcoran Group, Core Real Estate, Fox Residential Group, Halstead Property, Leslie J. Garfield & Co., Stribling & Associates, Town Residential, and Warburg Realty, among others, according to REBNY.

The participating REBNY syndication firms combined account for about 70 percent of listing inventory in New York City, according to Brown Harris Stevens.

Zillow Group rejected REBNY’s RLS feed, citing content licensing terms the company said would “degrade and limit the consumer experience.” Realtor.com operator Move Inc. announced in August that it would be the first national portal to receive a direct syndicated feed from REBNY, which includes the residential for-sale and rental listings from more than 600 leading New York City residential brokerage firms

Some big New York City brokers at the time cut off their listings to StreetEasy and Zillow Group websites in a boycott. But in September, real estate giant Realogy extended a listing feed agreement with Zillow Group, tacking on a provision that allowed its New York City brokerages to feed listings directly to NYC listing portal StreetEasy. The deal marked a big setback for the boycott by providing a way for The Corcoran Group, Citi Habitats and local Sotheby’s International Realty brokerages — all owned by Realogy — to send for-sale listings and rental listings directly to StreetEasy and Zillow Group’s network of search sites.

 

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